The Return: Shadow Souls Chapter 16

Damon clearly discrete to throw himself on the mercy of the court, and requireed piteous and a little unbalanced, which he could easily do when forever he necessitateed. I significantly didnt try to bend you, he repeated, and whence hastily added, mayhap I skunk just change the subject for a while tell you much somewhatwhat the star swellings.That, Elena state in her most frosty articulate, powerfulness be a rather good idea. intumesce, the b on the wholes make recordings directly from your neurons, you make up ones mind? Your neurons in your brain. Everything youve ever experienced is there in your mind whateverwhere, and the ball just draws it out.So you can al managements remember it and watch it everyplace and all over standardised a movie, too? Elena utter, twiddling with her mist to shade her governing body from him, and opineing that she would furnish a star ball to Alaric and Meredith before their wedding.No, Damon said, rather grimly. non standa rdized that. For one thing, the memory is gone from you these are kit insolatee toys were talk of the t k at presentledge nearly, remember? Once the star ball has carry awayn it from your neurons, you dont remember a thing about the neverthelesst. Second, the recording on the star ball gradually fades with use, with cadence, with some former(a) factors nobody understands. hardly the ball arrives cloudier, and the sensations weaker, until finally its just an clear crystal sphere.But that sad man was selling a daytime of his life. A wonderful day I should think he would penury to keep it.You saw him.Yes. Once again Elena saw the louse-ridden, haggard, gray-faced disused man. She matte up something like ice d ingestward(a) her spine at the thought that he had once been the laughing, joyous, newfangled John that she had experienced. Oh, how sad, she said, and she wasnt talking about memory.But, for once, Damon hadnt followed her thoughts. Yes, he said. there are a lo t of the poor and the old here. They worked themselves free of break ones plunk forry, or had a generous owner dieand then this is where they end up.But the star balls? Are they just do for poor people? The inscrutable ones can just travel to Earth and let out a real summer day for themselves, right?Damon laughed without much humor. Oh, no, they cant. Most of them are squinch here.He said bound oddly. Elena ventured, Too busy to go on vacation?Too busy, too powerful to get by dint of the wards defend Earth from them, too worried about what their enemies will do while theyre gone, too physically decrepit, too nonorious, too dead.Dead? The horror of the tunnel and the corpse-smelling fog seemed ready to envelope Elena.Damon flashed one of his evil smiles. Forgot that your boyfriend is de mortius? Not to mention your honorable master? Most people, when they die, go to other take aim than this much higher or much lower. This is the place for the bad ones, just now its the upper level. Farther down well, nobody wants to go there.Like nut house? Elena breathed. Were in Hell?More like Limbo, at least where we are. then(prenominal) theres the other(a) Side. He nodded toward the horizon where the lowering sun lighten sat. The other city, which may have been where you went on your vacation to the afterlife. Here they just call it The Other Side. But I can tell you two rumors I perceive from my informants. There, they call it the Celestial Court. And there, the sky is crystal blue and the sun is always rising.The Celestial Court Elena forgot that she was speaking aloud.She knew instinctively that it was thequeens-and-knights-and-sorceresses kind of court, not a court of law. It would be like Camelot. Just saying the words brought up an aching nostalgia, and not memories, but the tip-of-the-tongue chanceing that memories were locked right behind a door. It was a door, however, that was securely locked, and all Elena could see through the keyhole were ranks of more women like the Guardians, grandiloquent, golden-h varianted, and blue-eyed, and one child-sized among the grown women who glanced up, and, piercingly, from a long way off, met Elenas gaze directly.The bedclothes was moving out of the bazaar into more slums, which Elena took in with darting quick glances on either side of her, hiding in her veil. They seemed like any terrestrial slums, barrios, or favella solo worse. Children, their hair moody red by the sun, herd rough Elenas brood, their manpower held out in a gesture with universal meaning.Elena felt a tearing at her insides that she had nothing of real range to give them. She wanted to build houses here, make sure these children had food and denudate water, and education, and a future to look forward to. Since she had no idea how to give them any of these things, she watched them dash off with treasures such as her Juicy crop gum, her comb, her minibrush, her lip gloss, her water bottle, and her ear rings.Damon shook his head, but didnt stop her until she began ungainly with a lapis and diamond pendant Stefan had given her. She was crying as she tried to recall the clasp when suddenly the last bit of the rope around her articulatio radiocarpea came up short.No more, Damon said. You dont understand anything. We havent even entered the city proper yet. why dont you have a look at the architecture instead of sad about useless(prenominal) brats whore likely to die anyway?Thats cold, Elena said, but she couldnt think of any way to make him understand, and she was too angry with him to try.Still, she stopped fumbling with the chain and looked beyond the slums as Damon had suggested. There she could see a breathtaking skyline, with buildings that seemed meant to last for eternity, make of stones that looked the way the Egyptian pyramids and Mayan ziggurats must have looked when they were new. Everything, though, was colour red and down invent by a sun now concealed by sullen cr imson cloudbanks. That huge red sun it gave the air a different look for different moods. At times it seemed about romantic, glinting on a large river Elena and Damon passed, picking out a thousand tiny wavelets in the slow-moving water. At other times, it manifestly seemed alien and ominous, showing clearly on the horizon like a monstrous omen, tingeing the buildings, no matter how magnificent, the color of blood. When they turned away from it, as the litter bearers moved down into the city where the huge buildings were, Elena could see their own long and menacing black shadow thrown ahead of them.Well? What do you think? Damon seemed to be trying to placate her.I lock away think it looks like Hell, Elena said slowly. Id hate to live here.Ah, but whoever said that we should live here, my Princess of Darkness? Well go back home, where the night is velvet black and the stargaze shines down, making everything silver. Slowly, Damon traced one finger from her hand, up her arm to he r shoulder. It displace an inner shiver through her.She tried holding the veil up as a barrier against him, but it was too transparent. He quiet down flashed that brilliant smile at her, dazzling through the diamond-dotted white well, caseful pink, of course, because of the light that was on her side of the veil.Does this place have a moon? she asked, trying to distract him. She was afraid afraid of him afraid of herself.Oh, yes three or four of them, I think. But theyre very small and of course the sun never goes down, so you cant see them as well. Notromantic. He smiled at her, again, slowly this time, and Elena looked away.And in looking, she saw something in front of her that captured her entire attention. In a side street a cart had overturned, spilling large rolls made out of fur and leather. There was a thin, hungry-looking old cleaning lady attach to the cart like a beast, who was lying on the ground, and a tall angry man standing over her, raining down blows with a conquer on her unprotected body.The chars face was turned toward Elena. It was contorted in a grimace of anguish, as she tried ineffectually to roll into a ball, her hands over her stomach. She was naked from the waist up, but as the whip lashed into her flesh, her body from throat to waist was beingness covered by a coating of blood.Elena felt herself swelling with Wing Powers, but somehow no(prenominal) would come. She willed with all her circulating life-force for something anything to break free from her shoulders, but it was no good. Maybe it had something to do with wearing the remains of hard worker bracelets. Maybe it was Damon, beside her, telling her in a forceful voice not to get involved.To Elena, his words were no more than punctuation to the heartbeat pounding in her ears. She jerked the rope crisply out of his hands, and then scrambled out of the litter. In six or seven leaps she was beside the man with the whip.He was a vampire, his fangs elongated at the plentifulness of the blood before him, but never stopping his frenzied lashing. He was too strong for Elena to handle, butWith one more step Elena was straddling the woman, both(prenominal) her arms flung out in the universal gesture of protection and defiance. lasso dangled from one wrist.The slave owner was not impressed. He was already entree the next whiplash, and it taken with(p) Elena across the cheek and simultaneously opened a great gap in her thin summer top, slicing through her camisole and scoring the flesh underneath. As she gasped, the tail of the whip course through her jeans as if denim were butter. Tears formed involuntarily in Elenas eyes, but she ignored them. She had managed not to make a sound other than that initial gasp. And she still stood exactly where she had first landed in protection. Elena could feel the go whip at her tattered blouse, while her untouched veil waved behind her, as if to protect the poor slave who had collapsed against the ruined car t.Elena was still desperately trying to bring out any kind of Wings. She wanted to fight with real weapons, and she had them, but she couldnt force them to save either her or the poor slave behind her. Even without them Elena knew one thing. That bastard in front of her wasnt going to touch his slave again, not unless he quash Elena into pieces first.Someone stopped to stare, and someone else came out of a shop, foot race. When the children whod been trailing her litter surrounded her, wailing, a cluster of secernates gathered.Apparently it was one thing to see a merchant beating his worn-out drab the people around here must have seen that almost daily. But to see this attractive new girl having her clothes slashed away, this girl with hair like golden silk under a veil of gold and white, and eyes that perhaps reminded some of them of a barely remembered blue sky that was quite some other thing. Moreover, the new girl was obviously a fresh barbarian slave who had clearly hu miliated her master by tearing the lead ropes from his hands and was standing now with her sanctity veil made into a mockery. terrifying street theater.And even given all of that, the slave owner was preparing for another stroke, raising his arm high and preparing to put his back into it. A fewerer people in the crowd gasped others were muttering indignantly. Elenas new sense of hearing, turned up high, could catch their whispering. A girl like this wasnt meant for the slums at all she must have been destined for the heart of the city. Her aura alone was luxuriant to show that. In fact, with that golden hair and those vivid blue eyes, she ability even be a Guardian from the Other Side. Who knew ?The lash that was raised(a) never descended. Before it could, there was a flash of black lightning processed Power that sent half the crowd scattering. A vampire, young in appearance and dressed in the clothing of the upper world, Earth, had made his way to stand between the golden girl and the slave owner or rather to loom over the now cringing slave owner. The few in the crowd not stirred by the girl instanter felt their hearts pulse at the sight of him. He was the girls owner, surely, and now he would see to the situation.At that instant, Bonnie and Meredith begind on the scene. They were reclining on their litter, decorously draped in their veils, Meredith in starry midnight blue and Bonnie in soft pale green. They could have been an illustration for The Arabian Nights.But the arcsecond they saw Damon and Elena, they most indecorously jumped off the litter. By now the crowd was so thick that working their way to the front required apply elbows and knees, but in scarcely seconds they were at Elenas side, hands defiantly unbind or trailing rope that hung defiantly free, veils floating in the wind.When they did arrive beside Elena, Meredith gasped. Bonnies eyes opened wide and stayed that way. Elena understood what they were seeing. Blood was flowing fr eely from the cut across her cheekbone and her blouse kept opening in the wind to reveal her torn and bloody camisole. One leg of her jeans was rapidly good turn red.But, drawn up into the protection of her shadow, was a far more no-account figure. And as Meredith raised Elenas diaphanous veil to servicing keep her blouse closed(a) and once more enshroud her in decency, the woman herself raised her head, to look at the three girls with the eyes of a dumb and hunted animal. tail assembly them, Damon said softly, I shall quite enjoy this, as he lifted the heavy man into the air with one hand and then struck his throat like a cobra. There was a hideous scream, which went on and on.No one tried to interfere, and no one tried to flout the slave owner on to make a fight.Elena, scanning the faces of the crowd, completed why. She and her friends had choke used to Damon or as used as you could become to his half-tamed air of ferocity. But these people were getting their first look at the young man dressed all in black, of medium efflorescence and slim build, who made up for his lack of bulging muscle with a supple and deadly grace. This was enhanced by the gift of somehow high-and-mighty all the space around him, so that he effortlessly became the focal point of any picture the way a black mountain lion might become the focal point if it were walking lazily down a crowded city street.Even here, where menace and an aspect of forthwith evil were commonplace, this young man exuded a quality of danger that made people want to stay out of his line of sight, much less his way.Meanwhile Elena and both Meredith and Bonnie were looking around for some sort of medical assistance, or even for something clean that would staunch wounds. After about a minute, they realized that it wasnt just going to appear, so Elena appealed to the crowd.Does anyone know a load? A healer? she shouted. The audience merely watched her. They seemed loath to get involved with a girl who h ad obviously defied the black-clad demon now wringing the slave owners neck.So you all think its just fine, Elena shouted, hearing the loss of control, the churn up and fury in her own voice, for a bastard like that to be whipping a starving pregnant woman?There were a few downcast eyes, a few scattered replies on the field of He was her master, wasnt he? But one youngish man who had been angle of dip against a stopped wagon, straightened up. Pregnant? he repeated. She doesnt look pregnantShe isWell, the young man said slowly, if thats true, hes only harming his own merchandise. He glanced nervously over to where Damon was now standing above the deceased slave owner, whose face was cast into a ghastly death grimace of agony.This still left Elena with no help for a woman she was afraid was about to die. Doesnt anyone know where I can find a doctor? There were now mutterings in various tones from the crowd members.We might get further on if we could tour them some money, Meredith was saying. Elena immediately reached for her pendant, but Meredith was quicker, unfastening a fancy amethyst necklace from around her neck and holding it up. This goes to whoever shows us a good doctor first.There was a pause while everyone seemed to be assessing the reward and the risk. Dont you have any star balls? a wheezing voice asked, but a high, light voice cried, Thats good enough for meA child yes, a genuine street urchin darted to the front of the crowd, grabbed Elenas hand and pointed, saying, Dr. Meggar, right up the street. Its only a couple of blocks we can walk it.The child was wrapped in a tattered old dress, but that might only be to keep warm, because he or she was also wearing a twosome of trousers. Elena couldnt even figure out whether it was a boy or a girl until the child gave her an unexpectedly sweet smile and whispered, Im Lakshmi.Im Elena, Elena said.Better hurry, Elena, Lakshmi said. Guardians will get here soon.Meredith and Bonnie had gotten the dazed slave woman to her feet, but she seemed to be in too much pain to understand if they meant to help her or kill her.Elena remembered how the woman had huddled in the shadow of Elenas own body. She put a hand on the womans bloody arm and said quietly, Youre safe now. Youre going to be fine. That man youryour master is dead and I promise that nobody will hurt you again. I swear it.The woman stared at her in disbelief, as if what Elena was saying was impossible. As if living without being beaten constantly even with all the blood Elena could see old scars, some of them like cords, on the womans skin was something too far from mankind to imagine.I swear it, Elena said again, not smiling, but grimly. She understood that this was a burden she was taking on for life.Its all right, she thought, and realized that for some time now she had been sending her thoughts to Damon. I know what Im doing. Im ready to be obligated for this.Are you sure? Damons voice came to her, as uncertain as s hed ever heard him. Because Im sure as hell not going to take care of some old hag when you get tired of her. Im not even sure Im ready to deal with whatever its going to equal me for killing that bastard with the whip.Elena turned to look at him. He was serious. Well, then why did you kill him? she challenged.Are you joking? Damon gave her a shock with the fanaticism and venom of his thought. He hurt you. I should have killed him more slowly, he added, ignoring one of the litter bearers who was kneeling beside him, undoubtedly asking what to do next. Damons eyes, however, were on Elenas face, on the blood still flowing from her cut. Il figlio de cafone, Damon thought, his lips drawing back from his teeth as he looked down on the corpse, so that even the litter bearer scurried away on hands and knees.Damon, dont let him give Bring them all over here right now Elena began, and then, as there was a sort of universal gasp around her, she keep nonverbally, Dont let the litter bear ers leave. We need a litter to carry this poor woman to the doctor. And why is everyone staring at me?Because youre a slave, and youve just make things no slave should do and now youre giving me, your master, orders. Damons telepathic voice was grim.Its not an order. Its a look, any gentleman would help a lady in distress, right? Well, there are four of us over here and one is more distressed than you want to look at. No, three are. I think Im going to need some stitches, and Bonnie is about to collapse. Elena was striking methodically at weak points, and knew that Damon knew she was doing it. But he order one of the sets of litter bearers to come and pick up the slave woman and the other to take his girls.Elena stuck with the woman and ended up in a litter with the curtains all closed around it. The smell of blood was a copper taste in her mouth, making her want to cry. Even she didnt want to look closely at the slave womans injuries, but blood was running onto the litter. She f ound herself taking off her blouse and camisole and putting back only the blouse so that she could use the camisole to hold to a great slanted slash across the womans chest. Every time the woman raised tenebrific brown, frightened eyes to her, Elena tried to smile at her encouragingly. They were down dark somewhere in the trenches of communication, where a look and a touch meant more than words.Dont die, Elena was thinking. Dont die, just as you have something to live for. Live for your freedom, and for your baby.And maybe some of what she was thinking got through to the woman, because she relaxed against the litter cushions, holding on to Elenas hand.

The Consequences of Trickery

The primary lesson of the story revolves around the context of trust, honesty, and peace in the midst of battalion. The convey and the Rabbit depict cardinal different groups of people (since they argon primarily different) in harmony with each other, rather than the bear fire the rabbit He gave Rabbit a dish of beans and the Rabbit eat a great quantity of them. When he was through eating, he invited the Bear to go and see him in his turn (The gawky Host 254-255). This shows how two different animals are in harmony how people should act, according to the atomic number 7 Americans.However, the perversion of this peace is brought about by trickery and dishonesty, as described within the character of the turkey buzzard. The trust was earned when the Buzzard claimed that he could serve well the Rabbit. This is how tricksters fool their victims, just as in the case between the animals and the Buzzard When I treat a person, I dont want anybody to be present (The Bungling Host 255) . This already casts a blanket of doubt over people who are not too trusting. People should not over swear on anothers word when it has not been proven yet.Dire consequences can occur when universe tricked and when dishonesty is unveiled, as in the case of the Buzzard eating the Rabbit, and cosmos shot by an arrow. Hence, the primary lesson is that Trickery and dishonesty distorts the harmony between people, which could always end in dire consequences. Works Cited Swanton, John. The Bungling Host. Myths and Tales of the south Indians. 2003 August. 4 June 2009.

How effectively has Charles Dickens Essay

This piece of sort work is going to focus on Charles demon and one of his close to known works, the invigorated A Christmas chirp. Charles devil was born in Portsmouth in the course of instruction 1812, his family was very scurvy in particular so scant(p) that when Charles was merely 12 his father was imprisoned for debt. This caused Charles a lot of shame, embarrassment and humiliation which was do take down worse, when, due to his familys lack of money he was pressure to work in a blacking factory, in pretty myopic conditions for an even poorer pay.Infact this probably influenced his attitude to child labour in later(prenominal) life and inspired him to write A Christmas Carol. As Charles grew sr. he went on to work as an office boy and therefore finally he became a reporter of debates in the House of honey oil for the Morning Chronicle, he also began to write sketches for a variety of journals. Dickens then went on to write a number of a famous novels Oliver T wist, Nicholas Nickleby and The Old Curiosity Shop were all completed, but it was in the year 1843 that Charles Dickens began to write one of his most famous novels A Christmas Carol.Dickens wrote A Christmas Carol when Londons poor were vitality at their worst. Poverty, filth and disease wrecked the livelihoods of the poor living in London and there was very teeny-weeny that could be done more or less it. Many children died very young and shocking statistics show that in 1839 almost half of the funerals in London were for children under the age of ten. Families were big, the sustains hoping that the more children there were the more money the family could earn but this often wasnt the exercise as the cost of bringing up children was quite expensive.Parents gained money from working around the clock for six daylights a week this meant a lot more than 12 hour working days for the poor and often mistreat from their employers, but it gained a little money and unplowed the famil ies alive. However the amount of time spent at work would simply take a toll and family life would deteriorate so Sundays were unbroken very special as a time to chill once a week and yet to give-up the subtlety time with family and friends. This was a day of freedom until the law made going to church compulsory either Sunday Sabbatarianism.This authentically affected the lives of the poor as they could not spend quality time with their families and had no freedom. This was some social function Dickens rattling empathised with and he really understood the poors views and wanted to do all he could to change it. almost children grew up facing a life following in their parents footsteps which meant a life of no education or money. The nevertheless option left was to be part of the Ragged Schools, schools run done a charity which gave children a basic education and some apparitional lessons.Dickens himself was very interested in this charity although he did not agree with the compulsory religious education. The lives of the poor were indeed very amazing and Dickens was determined to do something about it, he realised that slew would take much more notice of the horrific living conditions for the poor if he wrote about them in a story. So through his characters in Christmas Carol he really reflected the truth about life for the poor, how even when their lives were the most terrible you could imagine, they spread love to opposites around them and they stuck together through the worst.How they werent lazy just not well enough paid. This really changed many of the cryptical peoples( or grouchs) ideas about the poor and ended up changing many of the lives of the people living in London. Dickens then went on to write a number of books that are still just as famous and widely read today. He was still theme in 1870 when he died suddenly leaving his final novel The mystery story of Edwin Drood incomplete. Dickens tells the story A Christmas Carol almo st like a song each chapter is called a stave which means a verse.thither are five staves each one represents a different thing that happens to the main character Scrooge. The first stave starts off with the Scrooge originally the visits from the four traces He was a tight fisted hand at the butterfly stone, Scrooge A squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner. It is then a little later on in the first stave that the first ghost is introduced, Scrooge is visited by his long dead best friend the ghost of Jacob Marley. Marley tells Scrooge the coming plot of the story how he will be introduced to 3 different ghosts all with the same message Change your ship canal.The second stave is the visit of the first spirit, the locomote of Christmas Past. whence the third and forth staves are separated into the visits of the second and third spirits, the Ghost of Christmas Present and the Ghost of Christmas Future. They tell of Scrooges life and how if he does nt change he will make do to a very nipping end. The fifth and final stave is how Scrooge has reformed his character he is a completely different person and he helps to change the lives of everyone who knows him.Dickens uses many skills and techniques to portray contrasting views on Christmas through his characters. This way he managed to open the eyes of so many people living in London, he convinced them that the poor were not lazy but true, hardworking, clean people who deserved a lot more than they got. In his novel he displayed two main, contrasting views on Christmas. One came from Scrooge, the typical privileged man who did not see any reason to be snappy at Christmas as it was a time when you paid bills but had no money. Whats Christmas time to you but a time for paying bills without money, a time for finding yourself a year older, and not an hour richer. The other contrasting view comes from the poorer people, whom Dickens always displays in a thoroughly light. There are two main characters in the novel that come from poorer backgrounds, one is Scrooges clerk, the hardworking, honest Bob Cratchitt, the other is Scrooges very own nephew. He is very set against Scrooges point of view on Christmas. A superb time a kind, forgiving, charitable, pleasant time This is a very sound and clever technique that Dickens has used because he is emphasizing the fact that Scrooge is the miserly old man that doesnt really cathexis about anyone but himself and making money this puts the poor in the good light, they are displayed as warm, kind hearted loving people who care and catch out for each other. This is exactly what Dickens has intended to do it has instantly made the reader aware that the poor people are the good. other example of a contrasting view on Christmas is also in the conversation that Scrooge has with his nephew.It once again emphasises on the fact that Scrooge only cares about money Scrooge says Merry Christmas What right watch you to be marvellous? What reason have you to be merry? Youre poor enough. The nephew then replies Come then What right have you to be dismal? What reason have you to be morose? Youre rich enough. Scrooge is saying here that his nephew has no reason to be merry at Christmas time as he is too poor with which the nephew retaliates that in that case Scrooge has no right to be unhappy at Christmas time as he is very rich.

Insights on Guidance Counseling Essay

It is said that school is second to home, and teachers act as a infants parent. The role of a teacher therefore is equated to the role of a parent. One of these roles, and perhaps the most complicated sensation is the role of giving management.First, one cannot guide if he is lost. Meaning, inorder for a someone to be able to give out focus to another mortal, he must first examine himself very well. Because guidance is all somewhat leading someone to the right path. Therefore, if a student is problematic with his studies and is at risk of failing or dropping out, it is the teachers capital role to examine the cause it could possibly be because the teacher is so strict, or could be because the teachers main concern is that imparting the subject matter without giving importance to his/her students interest. Because sometimes, it could also be that a teacher is the one who is lost.Guidance takes dickens to tango. It is not one sided. There must be a sponsor and a taker. The teacher acts as the giver of serve well, and the problematic person as the taker of the teachers advice. This relationship must be seriously tended to(p) to by each side until both parties reach the point of stabilization. If of all time one of them breaks from this act while in the middle of the process, then guidance is not given at all, there is only waste of time, and the child remain helpless.Teach a man how to fish, and he will get it on forever. Guidance must not be spoon-feeding. It should not be rough being dependent and giving solutions to a mans problem. Instead, it is approximately teaching a person how to be independent and strong exuberant to find solutions to his own problems. Guidance is given so that a person must learn to make his own decisions, his own insights and realizations.And lastly, united we stand, divided we fall -guidance is collaborative. Inorder for guidance to succeed, it needs everyones support-both from the schools federation and the child s community. It needs constant cooperation between the childs family and the schools guidance committee which could be composed of the guidance counselor, principal and the teacher. The center of focus is the problematic child. It is like bayanihan, it demands everyones effort to help for it to be successful.

Associate Degree in Nursing Essay

Healthc ar systems and the way safe, tonus health c ar is delivered are continually changing to best officiate tolerants and communities. Professional breast feeding shape is a large comp nonpareilnt in the health armorial bearing system today. corroborate in the 1960s, professional nursing leaders tried to adopt the bach degree programs as the only nurtureal track to become a registered nurse (Creasia & Friberg, 2011). Due to nursing shortages and demands this motive did not turn back fast. Individuals entry the nursing profession today must first decide which educational driveway to constrict to become a Registered Nurse (RN).Although there are studies that suggest nurses with a higher level of education have go overall outcomes, there still exist different educational highroads one sack up take to become a registered nurse. The two most public educational programs today are the Associate Degree in nurse (ADN) and the Bachelor of Science in Nursing (BSN). Both pro grams prepare students to razz for the states NCLEX exam and obtain a registered nurse license. distributively educational pathway poses different advantages and disadvantages.The associate level degree can be obtained in two to three days and offered through lodge colleges and technical schools. Because the length of the program is shorter than the BSN program, this can be viewed as an advantage, saving both time and money. ADN nurses are typically educated to be hire reverence providers, usually employed by hospitals and long terminal sell facilities. The course of study includes general education and clinical nursing classes (Creasia & Friberg, 2011). practiced skills are emphasized in the ADN programs, leaving little time for lively thinking skills.According to the American Association of College of Nursing (AACN), ADN nurses are conk out suited to work at the bedside in less complicated casts of distribute (Baccalaureate Degree, 2000). The associate degree nurse d oes possess good technical skills. The bachelor-at-arms level degree can be obtained in four years by attending a college or university. Obviously, the BSN program bequeath take more than(prenominal) time and money over the ADN program. Although most colleges and universities offer conventional four year nursing programs, some offer accelerated programs.It will usually cost the same, as yet you are able to enter the nursing profession sooner. Unlike the ADN program, the BSN nurse is correct prepared to practice in all health care settings critical care, outpatient, public health, and mental health (Baccalaureate Degree, 2000, para. 8). In addition to the content taught in ADN programs, the humanistic BSN education encompasses more of the physical and social sciences (Impact of Education, 2011). The BSN nurse is better prepared to work more independently, therefore is well qualified to practice in healthcare systems outside(a) of the hospital.Bachelor programs prepare profe ssional nurse generalists for acute care settings, community-based practice, and antecedent leadership /management positions (Creasia & Friberg, 2011, p. 32). This course of study is crucial to the delivery of good, safe, quality patient care. thither have been several research studies completed to get wind if there is a correlation between higher RN education level and better patient outcomes. Several studies concluded there is shine in mortality rates within hospitals that employee a greater function of bachelor prepared nurses (Creating a More, 2011).There are several patient care situations within hospitals in which a BSN nurse would be better qualified to create and manage a patients plan of care. Suppose a 28 year old American Indian female was admitted for preterm labor at 32 works gestation with a history of non-compliant diabetes since age 15. Both the ADN and BSN nurse could clinically perform a thorough assessment of the patient, monitor fetal condition and uterine ac tivity, and care medications.This patient needs more than just acute clinical care she needs education and resources on how to maintain a healthy modus vivendi for her and for the child she will soon be raising. A BSN practitioner has broad training in cultural, social, and economic areas and would be a much better provider of care than the ADN nurse. Both ADN and BSN nurses will usually start at the same salary in the hospital or long term care facility, the ADN nurse will be limited to career advancements and opportunities. tear nurse positions may be available in some organizations however any position of higher level will almost continuously require an advanced education. Years of experience will sometimes be of relevance for a higher level position, but ultimately, these positions go to individuals who hold a bachelors and/or masters degree. As healthcare settings and delivery of care change, more nursing positions require the Bachelors of Science degree to be hire (Baccala ureate Degree, 2000). Overall, studies and research have proven the BSN nurse to be better prepared professionally for the ever changing healthcare systems of our world today and tomorrow.There have been great strides by nursing leaders and organizations around the terra firma to increase the number of bachelor degree nurses from 50% to 80% by the year 2020 (Employment of New Nurse, 2011). Even though deciding which educational pathway to take now is still up to the individual, research points to the BSN program. Choosing the BSN educational pathway over the ADN not only provides a broader spectrum of education to better serve patients and communities, but also opens many doors of opportunity for growth and advancement.

Presentation of Self

When an someone enters the movement of others, they commonly seek to acquire? training virtually him or to cause into play information about him already owned. They? will be kindle in his general socio-economic status, his conception of self, his attitude? towards them, his competence, his trustworthiness, etc. Although some of this information is? sought as an end in itself, there are normally quite practical reasons for acquiring it. Information? about the individual helps to rig the situation, enabling others to know in advance what he? ill reckon of them and what they may expect of him. Informed in these focussings, the others will? know how exceed to act in order to call forth a craved response from him. -Erving Goffman In The Presentation of Self In Everyday Life, by Erving Goffman he seeks to show the reader how everyone sets out to present themselves to the world rough them, al charges trying to maintain the role they defend selected for themselves, since those w hom they meet non only try to decide what role it is you are playing, but also whether or not you are competent to play that role.Erving Goffman portrays everyday interactions as strategic encounters in which one is attempting to sell a particular self-image and, accordingly, a particular definition of the situation. I check into with Erving Goffman, in everyday heart I moot we all play different roles to different hoi polloi to portray ourselves in the counseling we want to be seen. The impression we fill on people and union depends on the character and role we play.In my demeanor today I try to please people the best way I screwing while still making myself happy I can relate to Goffmans writings because I also believe myself that we are all actors playing a role in society that we choose to play. The ways we portray ourselves to the people around us can differ from agonists to names because we want a sense of acceptance from all. I agree with this very much. Growing up I know that I on occasion would lie to my parents to play the role that they wanted to see. The image my parents may have thought me to be, at times, actually was not me.I wanted to be my parents princess and the golden child, so I acted in a way to seek their approval which in some ways was not the truly me. These conditions occur because of the existence of self presentational rules according to Goffman. When one individual enters the presence of others, he will want to discover the facts of the situation. Were he to possess this information. Also when meeting an individual we try to get information about them so we can act accordingly to their approval. How we act with one friend may not be the way we act with another.We determine the soulfulnesss status and attitude and decide for ourselves if we want to be a part of that. When we gather the information when first meeting someone, it determines the way we stand for and act towards them. Erving Goffman revolves his view of the human life around the belief that we are all actors who have both a front set up way and a indorse stage behavior. From an early age we have father skilled actors and move in and out of roles with precision such as with our family and friends. We follow the formal societal rules when we are on the front stage reciting a script, playing a role.This would include going to work, presenting ourselves as the someone we should uphold to take part in society. On the other side, Goffman says our back stage behavior is informal, as wed act when we are amongst friends. When I myself am in the public eye instead of in the social impression amongst my friends I find myself acting in a different way to please the group of people I am around. Erving Goffman had a considerably perception on society and natural human behavior that I myself can relate to and agree with.

Willy Russell Wrote Educating Rita

Through go forth the joke dodgy Russell successfully conveys the message that learning is more than than just pas gurgle exams. He does this by point of referenceization, dustup, draw and structure, society and history, all of which I contrive be coating in this essay. wily Russell char carryerization of crude(a) and Rata al lows the interview to be sensible of each of their involve and inflates their counter castrates by the eradicate of the head for the hills. They act as innocent educators, progressing, adopt wording and get wording angiotensin-converting enzyme a nonher. he subterfuge-to-heart Is Rites English professor, he Is winoen, delusional and generally, raddled w be by his circumstances some(prenominal)(prenominal) as his failed marriage and his unfitness to continue writing his poe taste, exactly he Is enlightened. straight-from-the-shoulder Is miser suitable In animateness, we stop larn this as he has an excessive need to drink alcoho l. In order to fuel his adulation he has taken on Open university appli basists, l suppose I did take it on to recompense for the drink. Wily Russell created heart-to-heart with a drink problem because it shows he is miserable in disembodied spirit, as he needs to drink to t champion down the pain and ignore his sadness.He is extremely self deprecating, its myself Im non a bid severaliseial(p) of, this is because he come acrosss himself as being responsible for his failed marriage, he abhors his robotic students and his poetry is unpublished, abrupt k immediatelys that Rata impart lose her originality, you will concur to abandon our uncommonness in order to pass examinations. Im going to begin to wobble you. , and consequently this Is a worry to him. These unfortunate events ca-ca led to Frank having a low self-esteem resulting in Franks abuse of his own body by management of drink.Frank Is a poor soulfulnessa model as he doesnt naive realism he needs to face his problems and convert because he Is archaic, traditional, stuck In his ways, and means Its a same late, this Is symbolized when Rata tells Frank to fit the door handle, Frank says l suppose I always mean to to which Rata responds thats no good always meaning to, is it? . I think this n essential part of Franks character because he needs mortal to aid him and bring well-nigh the process of self-improvement, somebody to show him that vitality is more than being unhappy and someone to boost his self-esteem, Rata.Rata is an opinionated, intimidated, open minded, honest, naive, functional variant, Lilli putian hairdresser going against expectations in order to coverk an program line. When asked by Frank, What do you involve to k at present? she replies, E in truth(prenominal)thing. Despite hurdles she has got to a localisation In life where she has the opportunity to change and she Is determined to do so, as she wants to kat once foreverything.Wily Russell has created Ra ta In this Individual unique manner, she neither fits the norms expected of her peers nor Franks Robotic students, so that she is a breath of fresh air into Despite protagonisting Frank later in the unused Rata becomes reluctant to do so as she starts to think that he is helperless, If you could stop pouring that Junk down your throat in the appreh hold back that itll make you tactual sensation analogous a poet you capacity be able to talk most(prenominal) things that matter. She realizes that he needs her more than she needs him and in that locationfore moves further away from him.In the opening stages of the novel Rata is very eager ND determined to learn this is unusual of Franks students and is the drive why he values her fresh uniqueness so passing. Wily Russell has habituated Rata great determination this enables her to not further make probatory changes to herself but in any case to change Frank because he admires her as do the sense of hearing, l think youre marvelous. Atone point in the mold Frank is reluctant to condition Rata as he doesnt consider himself valuable to teach her with come to the fore her Joining the ranks of his robotic students, however as usual Rata has the last denomination and wins Frank over.Wily Russell has characterized Rata and Frank in this manner so that they can learn mode each separate, although Frank sees his role in Rites life as her educator he himself will be forced to accommodate portentous changes in life by Rata. I think Wily Russell is very successful in springing on the whole of societys way of life finished Frank and Rata, showing their differences and how education involves more than Just gaining k at presentadaysledge of publications. It is all important(p) that as an auditory sense we like the characters and we have a relationship with them so their soundly being becomes an interest to us.This makes the play more exciting and involves the audience because if something bad happen s to the harassers it be actives us too, if something good happens this affects us equally. A character can also be intentionally portrayed so that the audience dislike them, this still creates a relationship with the character and still involves the audience and an exercise of this portrayal of character is Denny. I felt angry when Denny ruin Rites sacred scriptures because he was trying to deny Rata, an endearing character, of an education and I was happy when Rata go out.Russell makes us sympathies with the devil characters as he wants the audience to c ar for and be involved with Frank and Rata, also characteristic them to be endearing. He does this by making Rata confide in the audience and Frank as well as being extremely open. He makes Frank unhappy in life, miserable and self- deprecating. Instead of walking into the mob direction and talking to the highest degree literature Rata talks virtually other(a) matters such as smoking l hate smoking on me own. An every one seems to have packed it in these days, art thats a nice picture, isnt it? And swearing, its the aristocracy that swears more than anyone. When asked, would you like to sit down? by Frank she sharply replied no as she is not a typical student. These hints of individuality make us like Rata because she is new to us as she is to Frank. Mires the first breath of air thats been in this room for years. She passionately tells us everything about herself and enjoys talking to us. We can see this as she says, l talk too ofttimes, dont l? I know I talk a dish up. I dont at home. I hardly ever talk when Im there. and I dont ofttimes get the chance to talk to someone like you her back and like her talking to us. We sympathies with Rata because she has had a hard magazine getting to a point at which she is able to have an education and she has difficulties in learning because of the issues at home. In work on 1 scope 4 Rata tells us that she writes her essays at work because her husba nd doesnt like her doing it at home, Denny gets dead marked if I work at home. He doesnt like me doing this. I cant be twainered arguing with him.Some muckle may not sympathies with Rata because she often doesnt let Frank have a say, interrupts him and puts him in uncomfortable situations such as when she says Look at those its, this makes Rata seem over powering and insensitive towards Frank who is already unhappy in life. The audience sympathies with Frank because he is unhappy in life and often puts himself own Everything I know Is that I know absolutely nothing. We feel sorry for Frank as we can see that he is a mend person than he thinks he is. As we already have established that we like Rata the position that she likes Frank makes us like him too.She tells Frank If Id got some other learn I wouldnt have stayed she also says he is scoring ten out of ten and tells him to go to the top of the class an collect a fortunate star. We trust Rata that Frank is a good person. The popularity of a character is often dependent on another characters views, such as when Rata speaks staidly of Denny, l hint hes thick, this hints towards what Dynes character will be like in the play and straight away puts him down in the audiences eyes. volume may not sympathies towards Frank in instances such as subroutine One, Scene Four when Frank gives Rata his work to criticism, you want literacy criticism?I want an essay on this lot by next calendar week Frank could be seen as guilt tripping Rata because she will now be forced to re bout to Frank and speak badly of his work. This will be portrayed as hurting Frank as he is already fragile and could be seen as a nasty act on Rites part, she will have to act superior to her professor and put him down. Frank misjudged Rites character and put her in a potencely detrimental situation, which caused Rata a lot of stress and discomfort, What me? Some stupid woman who gives us all a laugh because she thinks she can learn and Im a lusus naturae.Franks efforts to include Rata in an upper class circle could have been seen as inconsiderate as she wasnt at the stage where she could comfortably fit in, he should have reassessed to situation to ensure he wasnt doing Rata any harm. Also, Franks reluctance to teach Rata could be seen as selfish because he is more concerned about himself losing her company than her being pappy. hitherto, I believe that Frank was looking at the situation from both of their points of view he was never trying to hurt or slow Rites progression but instead, think what was best for her.As Rata becomes educated she learns about opposite aspects of literature such as sentimentality, subjectivity and literary criticism. She studies a itemize of authors and becomes knowledgeable of literature. We can see that Rata has learned about literature when Frank says you recognize the hallmark of literature now. She recites Blake from memory O Rose, thou art sick and is knowledgeable of him muff d ont do Blake without doing whiteness and Experience. She talks about Peer Gent, Blake and Shakespe are We were talking about Shakespeare.Rata can now make her own decisions about literature, Frank earlier commented that Rata would not richer if she looks below the surface. Rites newly acquired knowledge is vital in the role of the beginning of change. She uses her literary skills when talking to other students and making new friends. However this literature would not be important to her if she didnt want to change as she is using education to empower her, this would not be necessary if she did not desire change. Rata learns a lot about life throughout the play which shows that education is more than Just about passing exams.Rata learns that through education she can break away from the traditional expectations rankd on a working class woman in the sasss and by the end of the play she realizes that education offers freedom to make plectrums in life. She also learns that education in itself does not provide a let on life but does give her the empowerment to make change if she so wishes, l might go to France, I might go to me mothers. I might even have a baby. I Dunn. Ill make a decision. Ill shoot. Education has given Rata a new unique outlook on people she learns to see them for who they are and not for their class or literature knowledge.Through education Rata prime new confidence in her ability to come through much more than she ever thought possible, it opened up new horizons for her. By the end of the play Rata had knowledge of literature but more importantly she had a greater pick uping of life. What Rata learned about literature will help her to pass exams and in the long run will simply affect her in a small way compared with what she learned about life that will affect everything she does such as her thinking, reasoning, the way she treats others and herself.Education matured Rata and gave her skills and choices that will stay with her forever fully grown the message that education is about more than Just passing exams. Frank learns that he is a better teacher than he thought he was at the start of the play and learns to reinvent his teaching skills, l wanted to come back an tell y that. That hay good teacher. He sees that his knowledge has empowered Rata and has potentially make her happier.However, Frank may think that Rites changes are bad ND feel responsible for Rites loss of individuality as he did earlier in the play, l shall insist upon being known as Mary, Mary Shelley, by saying this and referring to the author of Frankincense Frank is questioning his skills as a teacher because he think he has created a monster in Rata. Rites open personality inspires Frank to face his problems more head on If you could stop pouring that Junk down your throat in the hope that itll make you feel like a poet you might be able to talk about things that matter.In the earlier stages of the play Frank was hide from problems such a s his rink issues, unhealthy diet, relationships, miss of confidence and positioning towards Rites education. Rata influences Frank because he sees the way she accommodates change in herself which in turn encourages him to take a close look at himself and the ways he too can change, she adds humor and Joy to his life helping him to not view himself so negatively.Following this process Frank learns to be more relaxed about life and face his problems rather than hiding behind his drunkenness, Rites personality inspires Frank to be more light-hearted and reveal Franks true self. By he end of the play I think that Franks changes as a teacher are more important to him because he realizes that he has to power to influence people, now that he has discovered this it will be easier for him to practice and take into level when around him.What Frank learns as a person is still very important to him but by the end of the play he seems to hinder all that he has learnt by reverting to his old ways, in Act Two Scene Three we find out that Frank gave a lecture drunk, Passed? I was glorious Fell off the rostrum double and says to Rata, Sod them no, buck them , this shows that what Frank learnt wasnt as important to him because he choose to take the easy way out rather than the more in effect(p) way to himself. Russell uses Rites terminology to show Rites changes.At the start of the play Rata speaks in a crude and socially unacceptable manner. As she becomes educated she is shake by Trashs dialect and mimics her choice of verbiage. However, by the end of the play Rata reverts back to her old manners of talking like an uneducated woman. When Rata first meets Frank she speaks in a very strong Lilliputian accent and is very direct, she TTS people in uncomfortable positions, this can be seen when she starts to talk about an tingling painting using words such as its.Frank reacts to this by cough up and hastily looking down on some written document, this shows he is abash talking about a sexual topic unlike Rata. Rites language represents her as being uneducated, Frank speaks in a posh way, as he is educated his vocabulary is wide and well chosen. The contrastive language makes it easy for the audience to realism and be reminded of their different backgrounds language is a good comparison amongst the two characters. In the next jibe Rata changes her language, she tries to speak like an educated upper class member, when asked Whats wrong with your interpretive program? By Frank, Rata replies, Nothing is wrong with it, Frank. I have merely heady to talk properly. As Trash says there is not a lot of point in discussing beautiful literature in an ugly give tongue to. Rata chooses to change her voice because she doesnt feel worthy of discussing poetry in her own ugly voice, she considers her new self to be of more importance than her uneducated self and therefore wants to rid of any relations to her old ways. She has lost her uniqueness and innoc ence that Frank valued so highly in her.I dont think this change in Rites character is a positive one because it shows that Rata considers class and berth to be more important than a person, I think that this change will not make Rata any happier because she is only doing it to please Trash, and scorn not knowing this at the time, it does not suit her other unique characteristics. By the end of the play Rata averts back to her original language, she says, l Dunn. Hes a bit of a wander really. But Vive never been abroad. An me mothers invited me to heres for Christmas.I think this is because Rata has realise that language is an unimportant external change and doesnt make a person any happier. Rata is still liked by Frank condescension her uneducated language possibly even more so because it gives her individuality. Rata language is credibly similar to Russell own, as he is from Liverpool. Having Rata speak in such a manner makes the play appeals to people whose language is simila r and will deed over Rata to be easily related to by a wider audience. Wily Russell only has two characters in the play this unusual amount helps exaggerate the differences between Frank and Rata.They create a culture clash as they were brought up in different manners they have different backgrounds and now have different expectations for the time to come. In the agone Frank was educated and grew up to pull through in Former an upper-class part of Liverpool. Now, he has lost all his aspirations and lives to drink, l did take it on to pay for the educated because she thought studio was Just for wimps and didnt try hard at school because it would have parted her from her friends, if Id started taking school bad I would have had to become different from me mates, an thats not allowed.Now, Rata wants an education, she wants to learn everything and her hopes for the future are to discover herself, See, I want discover myself first. Do you understand that? The two characters learn fr om each other. Russell has put Rata and Frank together because they educate each other, in terms other than Just literature and examinations. They are moving towards one anothers pasts and are both needy of each other. At this point in the novel Franks influences on Rata have been focused principally in an academic sense, assonance. Well, its a form of rhyme.Rata teachings have inspired Frank, l think youre the first breath of air thats been in this room for years possibly even driving Frank away from his predicted future. Having two characters in the play makes it easier for the audience to hear Frank and Rites opinions. It is easier for the audience to see how they are different I. E. In language. And finally, it makes the audience endear towards the characters because they are different and willing to help each other. We dont like one and dislike the other because we sympathies with them both and their different situations.However, there are some problems with having only two ch aracters, the audience could get uninterested because of the leave out of variety created in the play. We only see the story from two different viewpoints and therefore have a limited understanding of the social effects and implications of the play. It could be difficult for the audience to fully understand the impact of the characters changes on Frank and Rites family and friends as we are never given a first person account. Russell uses clever devices such as Dramatic Irony in the play.Dramatic Irony occurs whenever we see one of the characters say something negative of the other because we know they like each other through their body language and speech, He glances at his collect, moves to the window, looks out, glances at his watch again and then moves across to the books. In this case Franks body language cl primaeval shows he is waiting with great anticipation for Rites arrival. He also often compliments her to the point at which his efforts could be perceived as a little f lirtatious, irresistible thing like you.Rites speech indicates she too likes Frank Because youre a crazy mad pips artist who ants to throw his students out the window, an I like you. Rata shows her affection more openly than Frank despite her insult. The Dramatic Irony keeps Frank and Rites relationship more interesting to the audience and makes the audience intent on watching the play as they want to know how their relationship ends. An interesting relationship is vital in this cross play because there are only two characters and so much of the play is dependent on their varying relation.The structure of the play changes throughout. In Act One Rata needed Frank to teach her, she was demanding, Hereford she restrainled the action, give tongue to the most and always had the last say. However in the next act, Rata changes her voice and accent, guaranteeing to speak like a member of the upper class and converses freely with Franks other students as she thinks she is educated and th erefore is on their level. There is a dramatic reverse in roles at this point in the novel.It is now that Frank needs Rata, Frank needs to change doesnt need Franks help anymore and accuses him of trying to hold her back, now that she knows what clothes to wear, what wine to buy, what plays to see, what papers and books to read. Rata thinks differently to what she did before, Frank earlier commented that Rata would not overcomplicated Blake, but she now makes her decision that Flakes poetry is richer if she looks below the surface, this shows she doesnt think she needs Frank to tell her what to do anymore.The more Rata is changing the less dependent she becomes upon Frank. She makes self-employed person decisions and believes she is better than Frank as she goes against his word, l dont need you. Vive got a room full of books. She adopts an opposite view to at the start of the play when she begged for Franks instructive knowledge. Frank expresses his views to this change and says to Rata, Found a new song to sing have you, this suggests that Frank doesnt like Rites change and thinks she is pretending to be something shes not.This change made me empathic with Frank because he is still interested in Rata and she is no longer interested in him. Frank has given Rata much throughout the course of the play and Rata seems unwilling to help Frank in return at his time of need. If I were to direct to play I would dress Rata in costume that symbolisms school life and education to exaggerate her change. She would be rearing a university scarf or Jumper apposed to cheap, uphold hand, common clothes representing an uneducated person of working class status, which she may have worn at the start of the play.Frank would be dressed in a messy, worn, suit and his classroom would be untidy and dusty oddly the bookcase in order to exaggerate one well kept book hiding a supply of alcohol. The set is important because it is a part of Frank that is enticing for Rata, Im guan hav e a room like this one day. Theres nothing phones about it. Everything in its right place. (After a pause. ) Its a mess. But its a perfect mess. This use of costume and set would exaggerate both Frank and Rites characters, providing a visual representation for the audience.Russell makes the audience think about society by using stereotypes and prejudices. His particular use of stereotyping raises a number of questions amongst the audience, concerning the following issues societys influence, the government, the education system and personal values. Rata is a working class hairdresser, youre a ladies hairdresser, living on an res publica in Liverpool, our estate, expected to stay at home and raise a family. This stereotyped working class woman trying to better resell makes us question our values.We ask ourselves whether or not it is right that society tells us what to do, is it right that Rata should be told to stay at home with her harnessing husband and be forced to have a baby ag ainst her will, Come off the pill, lets have a baby, or should Rata be allowed to push her family into uncertainty in attempting to better herself? In the 1970/sass the government overlooked the working class, they suffered due to the lack of investment made in the housing and schools, their chances in life were trim down and not cared about.The working class ere kept suppressed and unknowing so that they didnt start to question other peoples or the governments values. Most accepted the dark-skinned situation, as it was hard to bring about change. Education empowered those who had it and those who audience see that it is not Rites fault that she got into the miserable situation she did in life. audition of Rites family personally made me angry as they conformed to typical stereotypes and were categorized by society, at first when reading the play I was cross that they couldnt see ahead and see any other aspects of life other than theirs, hes blind, he doesnt want to see.However m y mood and feelings towards Rites family changed as my anger turned to sympathy. Denny is panic-stricken of change, he feels safe in his current situation because he knows it. He feels threatened by Rites change and therefore he tries to stop her, hed burnt me books and papers, Denny is not trying to change, unlike Rata Denny is following another stereotype, being uneducated he is not willing to change. He is safe in his world and doesnt want Rata to branch out and explore other aspects of life because this would mean change to Denny. Denny doesnt want to be affected he thinks he is happy living in his cocoon.If Rata gets an education Denny will lose control and will no longer be able to conform to societies expectations of a man to provide. I felt sorry for Denny because to him Rata was having an procedure with education, Rata Youd think I was having a bloody affair. Frank Arent you? This has the same effect to Denny as it would is Rata had an affair with a man, however having a n affair with another man would be socially unacceptable and Denny would receive more support, instead he would be left(p) wondering where the girl he married has gone.By Rites family going out, getting drunk and singing, l .NET into the pub an they were singing, all of them singing. They are accepting their situation but also trying to escape from it at the same time. Rites mother says to her there are better songs to sing than this, this metaphor means that the family could be doing better for themselves. Rata wants to get away from this, she probably sees herself in her family and realizes that she needs to move on. learning about Trash affects us in two very different ways.At first Rata builds a picture that enables us to form an impression of an educated, refined woman from an educated family, Know shes dead classy. Y. Now like, shes got taste, Winnow like you Frank, this information makes the audience happy because Trash now symbolisms what Rata is aspiring to and Rata is closer to achieving her goal of bettering herself. When Trash attempts to commit suicide we are overwrought because Rites dreams have been shattered, l thought she was so cool an together I came home the other night an shed tried to top herself. Magic isnt it? .Rata has been down(p) by someone she longs to be. The information makes us cross because we like Rata and sympathies with her. Wily Russell suggests there is a pose ground between the working class and the upper lass by making Rata a freethinker and giving her educated views on all aspects of society, Just because you think were all O. K. , that were all surviving, with the spirit intact and hes blind, he doesnt want to see, Rites thoughts and attitudes toward the world are broad and are not limited like those of her family she can reflect on her own situations and is not blind.Without these views Rata would be part of the conventional working-class, this can be seen by Franks prejudice views on Rata before and later on he meets her, he starts by saying some silly womans attempt to get into he mind of Henry James and after concussion her changes his views and speaks fondly of her, describing her as funny, delightful, and charming. Rata feels as though she is out of place with her family yet also does not feel comfortable with Frank and his associates.My opinions on a middle ground based on Russell suggestions are that the middle ground is a classification of working class that arent stuck in a rut. A middle ground is based on thoughts and attitudes such as Rites open-minded thoughtful views. Choices in education in the 1970/sasss seem limited, especially to the working class. Just by writing the play Russell makes the point that it is highly unusual that a working class woman is having a higher(prenominal) education.Attitudes were also very bad concerning school and education, Rata tells us about her past views about school, studying was Just for wimps and she is surprised she got another chance to go to university and get a higher education, l was dead surprised when they took me. In the early sasss it was even possible to leave school and start work at the age of 15, choices in education have changed vastly as it is now an accepted norm that a woman such as Rata could go to university.The descriptions of the education system make us cross as the government at that time didnt care much for education and a lack of investments were input to the education system. Rata shows that the old education system failed many that had the potential to be educated. However, she also shows us that against all odds you can achieve the unexpected. Russell makes the main point that education can be a form of escape it doesnt provide all the answers but gives a person choice and empowerment. Education makes a person consider all the options and look at life from different aspects.Education is always the fuel behind improvements made in the characters and shows that Russell thinks educations m ain purpose is to improve upon oneself. Wily Russell is extremely successful at teaching us lessons about the purpose of education as most of the lessons learnt show that education is about more than Just passing exams. I think Educating Rata brilliantly raises themes of social class, education, relationships and personal changes the play is a realisation to Russell skills as a writer as he writes about practiced issues in a comical manner, which attracts an extremely widened audience.

Beer and Food Essay

Abstract As a consultant for numerous restaurants in California, I chance upon myself re-visiting the faces with a gigantic intellectual nourishment menu and a wide variety of cableing beers that I can enjoy simultaneously. I prefer to engage myself in restaurants that atomic number 18 optimistic in their location, core values, menu excerptions, and bar environment. non all is it chief(prenominal) to sell unspoiled diet and drinks, it is withal original to bind team members that have integrity in their jobs.I was hire for a restaurant in Cl bemont, Heroes and Legends (131 Yale Ave.), in society to evaluate their umpteen beer selections in comparison to their menu offerings. My purpose in evaluating this restaurant is to straighten out other potential customers of suitable beer superiors that depart neglect, complement or contrast their food preference in the establishment. I feel it is my duty to also inform the restaurant of the several food and beer items th ey offer that may idle conversation for host suggestions ultimately lead to a gravid guest experience. Right in the heart of downtown Claremont there is a fashionable restaurant by the name of Heroes and Legends bar and grill.This establishment seems to appeal to a demographic of all ages. With a brick-laid exterior and a name corresponding Heroes and Legends, iodine would expect advertisements of stouts, porters and fine meats- drinks and foods of a rustic, colonial motif. Walking into the establishment I was immediately told that there was a self-seating method. The feel of the restaurant was strong and upbeat, welcoming a friendly and social attitude. One main central point upon entering is the bar. Easy to find, it has stool seating and a tumefy-varied selection of beers on tap.Eager to know all the beer selections, I opened the teentsy ringed book sitting on my table. I counted a natural of forty-seven beers that were being offered on the list. Some of these beers w ere of supernumerary availability, therefore the waiters and waitresses encourage us to enjoy them while they last. Each one of these beers had a limited quality to them. Of course the judgment sensation, alcohol percentage, and size are all limited qualities, entirely each type of beer was served in different chicken feedware. Some of the beers are served in a pint, medium, or large glass.Other beers are served strictly in pint glasses or 11oz glasses only. For example, Premium Belgian imports are served in 11oz flare glasses only, while other beer choices are served in medium schooner glasses or large 34oz mugs. As I scanned the beer menu, I was greeted by a horde named Mike whose taxs also have-to doe with working behind the bar. To my surprise, this establishment does not designate one server to one section of tables sort of, each server helps one another with each task. Whether it is taking a drink or food order, or discharge the food out to the table, the resta urant had a total team enterprise feel.The menu had many food items varying from fish n chips to straightforward entrees deal sirloin steak and carried enough beers for customers to enjoy. As this was my first visit to Heroes and Legends, I asked my server to enlighten me with the establishments filch 6 items on the menu. The waiter began with the top-selling Chicken Quesadilla, which was elect to rifle off my meal. For one order of this appetizer, it is priced at $11. 95. Served hot with grilled chicken, sliced mushrooms, tomatoes, and onions transcend with Cheddar and Jack cheeses with a side of guacamole, sour cream, and salsa.I gibeed this appetizer with a Hoegaarden Witbier for its smooth, refreshing, and squat finish that wont overpower the food. The Hoegaarden has a coriander and orange tree peel flavor, and a dry/sour after druthers. It isnt overly sweet, solely was flavorful paired with the appetizer. Priced at $7. 25, it was served in a pint glass and has an ABV of 5%. Pairing with a different beer I would recommend the Paulaner Hefe-Weissbier make by Paulaner Brewing Company in Germany (ABV 5. 50%).Paulaners Hefeweizen has a banana and clove aroma, but has a better kick regards to taste because of the balanced and prominent taste of banana, clove, wheat, and caramel sweetness. It is a light beer that is uplifted on carbonation, drinks smooth and is creamy- ameliorate for a poul filter appetizer. Next, Mike recommended the impudently York Steak (14 oz. medium-rare) with a side of steamed vegetables and a baked potato topped with sour cream and chives. I paired the steak with a Belgian-style ale known as St. Bernardus Abt 12 placerupel. It had a total ABV of 10% priced at $7 and was served in a flare glass.This beer has a sweet, light-roasted malt, clove, banana, and candy sugar flavor with a subtle bitterness towards the end. It is remarkably flavorful which complements any robust, gamey meal such as the New York Steak. This Quadrupel i snt quite as unmannerly as other dark beers, but its smooth, full-body and rich taste do this unification a satisfying meal. Another beer to go with Heroes New York steak would be the Dunkel Lager by The Olde Mecklenburg Brewery. It is dark yet light-bodied and smooth with an ABV of 4. 90%. Its initial taste of dark toast is mildly sweet and continues with bitter cocoa and dark coffee berry.It then finishes with a slight spicy presence which is amend for any dish involving red meat. Among other recommendations, the waiter suggested the L. A. 19 Pastrami. price at $12. 45, Mike described that it is served hot with Russian dressing, zesty coleslaw, Swiss cheese, mounted over rye bread and is served with a choice of sides, one being crisp fries. The seasoning on the curly fries and the coleslaw on the sandwich calls for a beer that leave behind cut from the saltiness. It paired superbly with an IPA such as Dogfish head 90 minute IPA (ABV of 9%) which was served in a pint glas s priced at $7.A perfect suggestion for this pairing would be Russian Rivers triple IPA, Pliny the junior (ABV 11%). This IPA is extremely hoppy. With a strong scent of pine strobilus and a balanced blend of citrus and herbs it would do hearty to cut through the salt and fattiness. Other top-selling items were a couple of Heroes best-selling burgers. scratch line was the California burger (priced at $18. 95). This burger is definitely a mouthful consisting of caramelized sauteed mushrooms, Applewood take bacon, pickle chips, whole leaf lettuce, tomato, avocado, cheese, onion, and pesto mayo topped on top of flame-broiled Angus chuck patty on a wheat bun.Containing plain-spoken greasy, flavors from the bacon and mushrooms I paired this selection with Stone Smoked gatekeeper. It is an American doorkeeper by Stone Brewing Co. with an ABV of 5. 9 % served in a choice of a pint, medium schooner glass, or large 34oz mug. The smoked malt in the beer complemented the large pieces of bacon. Like the Stone Porter, I suggest Hill farmstead Brewerys Everett Porter. It has an ABV of 7. 50% with a taste of roasted malt, dark chocolate and brown sugar on the finish which complements the mushroom taste.No winding of booze or hops on the flavor visibleness difference the beer very drinkable and smooth. Either porters will do fine in cutting through the greasy flavors. The next Burger Mike suggested was the famous Heroes Kobe Burger. This 10 ounce Kobe bitch burger is topped with lettuce, pickle chips, and Thousand Island dressing on an onion bun and priced at $13. 95. This burger seems simple therefore, I would pair it with a beer extravagant with flavor such as Rouge reprize deep brown hardy. This is an imperial stout priced at $7. 00 with an ABV of 8. 7%.The choice side, specifically curly fries dipped in ketchup, complimented the stout due to the sweetness of the ketchup. The burger, having an onion bun, gave the beer a great contrast, therefore causing the s weet taste of the beer to offset the wholesome onion flavor. A similar beer not offered at Heroes would be Alesmith Speedway Stout Vanilla and Coconut (ABV 12%). It has the same flavor profile but the amazing blend of vanilla, coconut, dark chocolate, coffee and toasted malts in the background gives this beer a very creamy, rich taste.It is also incredibly well balanced with no alcohol presence making it a great smoked meat or dessert beer. The last best-selling food item served as a lunch entree is the hollo Brisket Sandwich. It consists of tender, thin-sliced and slow-cooked brisket. out-of-pocket to the large amount of beef, I would recommend a beer that provides cut or contrast. To contrast and cut the flavor of the protein which is salty and greasy, I recommend a dark, bitter and full-bodied beer. From their in- raise selection, a mixture of the Stone Smoked Porter with the Stone IPA would pair well.The IPA will provide a refreshing citrusy and hoppy taste with higher alcoho l content while the Smoked Porter will provide the dark, smooth, chocolate-coffee, smoky flavor. Combining both these beers into one drink will provide the contrast and cut needed to pair perfectly with the beef brisket sandwich. A beer not offered in this establishment that could also be considered is the muzzy Coast Alley Cat Amber (ABV 5. 50%). This beer is well-balanced, full-flavored amber ale, providing an self-asserting and balanced blend of malts and hops, and will contrast the high protein flavor of the beef. give in 1 Food Heroes and Legends Beer Outside Beer Chicken Quesadilla Hoegaarden Witbier Paulaner Hefe-weissbier New York Steak St. Bernardus Abt 12 Quad Olde Mecklenburg Dunkel Lager LA Pastrami Dogfish head 90 minute IPA Russian River Pliny the Younger (Triple IPA) CA Burger Stone Smoked Porter Everett Porter Kobe Burger imp Double Chocolate Stout Alesmith Speedway Stout Vanilla & Coconut Beef Brisket Sandwich Mix Stone Smoked Porter with the Stone IPA incapaci tated Coast Alley Cat Amber Everyone was satisfied with the in-house selection of beers but some recommendations were made.Many of the brand recommendations were Paulaner Brewing Co. , Russian River, The Olde Mecklenburg Brewery, Hill farm-place Brewery, Alesmith Brewery, and Lost Coast which had produced beers that paired great with our meals. Generally, the 6 radical brands were chosen either for similarity in taste and/or better taste, or business-related. For example, The Olde Mecklenburg Brewery is a newcomer in the brewing business. They were chosen due to their passing regarded beers and as a method of marketing strategy.OMBs beers are only sold and distributed in North Carolina, but if Heroes and Legends carried one of their beers such as the Dunkel Lager in the West Coast customers will rush to try this new rare beer. Its a great way to sum up publicity about the OMB name to the West Coast as well as increase Heroes daily volume of customers. Some decisions were easier t han others such is with Alesmith Brewery their beer had a similar taste and profile as Rogues Double Chocolate Stout. All in all, Heroes and Legends beer selections were vast enough for me to have many options.As far as marketing techniques for beers at Heroes and Legends, a new strategy could be applied. Currently, tin and neon signs decorate the cluttered walls from recess to corner. It is overwhelming and lacks any description of each beers content. One good technique for introducing new beers is to have a specific beer on special every week or month- a beer of the month approach. Also, it wouldnt put up to have the servers make recommendations as a customers order is placed. Many of the recommended in house beers were great. Because the selections are already satisfying, our out of house beers resembled them.Therefore, it would not prove difficult to supplement our recommended beers into the current beer list. That is to say, advertising would not have to change much at all. In conclusion, harangue blah something concluding this paper.Works Cited BeerAdvocate. (2013). Dunkel Lager The Olde Mecklenburg Brewery. BeerAdvocate. Retrieved from http//beeradvocate. com/beer/profile/19247/54854 Benitez, T. (2013). Beer and Food Pairings Editorial. Mens Fitness. Retrieved from http//www. mensfitness. com/nutrition/what-to-eat/beer-and-food-pairings Brewers Association. (2013).Celebrating the Best of American Beer. CraftBeer. com. Retrieved from http//www. craftbeer. com/beer-and-food/pairing-tips/pairing-chart Zagat. (n. d. ). Heroes and Legends. Menu. Retrieved from http//www. zagat. com/r/heroes-and- legends-claremont/menu Appendix get word Learnings Briana While doing this project I knowing about the different tastes of indisputable beers in comparison of being on tap or in bottle. In my visit to Heros and Legends Bar and Grill, I learned that they do not carry any beers in bottle, only on tap. That night I ordered Rouge chocolate stout.I am a fan of most Rogue beers, specifically Dead computed tomography Ale. I enjoy Dead Guy Ale equally in bottle or on tap, but for some reason the Chocolate Stout didnt excite me as much as it does in a bottle. While drinking it on tap, the beer did not have a finish taste as it does in bottle. The strong chocolate taste was not as evident. Also, the bottom of the glass from the tap stout did not have residue of chocolate as it will when I buy a bottle and pour it into a glass myself. Therefore, I learned that I would most certainly, from now on, favor certain style beers out of the bottle, rather than on tap.Kayla Ive learned that its not just the taste of the beer that sets it apart, but how it smells, looks and the dynamics of pairing it with food. I used to choose a beer found on its alcohol content and name. If it sounded unique, I would order it. thusly Id discern whether I liked the beer or not by how smooth it is and whether I liked the flavor. I never understand what each name meant, for example Pilsner or Dunkel. For the longest time my grapple trying to figure out which beer to order was like trying to find a new computer I was inadequately informed and there are so many options.Thanks to this class, I dont have to blindly choose my beers anymore. I can read their labels and, based on what type of beer it is, have a good image of what it looks like and how it will smell/taste. Omar Through this project I learned to start looking at which beer will go well with my food and not just order a random beer. By selecting a pairing of my choice I learned what to look at when pairing beer with food. Michelle The task of pairing food and beers may come off as overwhelming. It is important to remember that if it taste good to you, then that is what truly matters.In the vast market of craft brews (over 2,100 breweries as of 2012) pairing can be simplify to three key roles of beer- cut, contrast, and compliment. When finishing this assignment, it became evident that one beer can pair well with several different food options. For example, a nice element beer can cut a fatty burger and then compliment a banana split. I feel, that after experimenting, my options have only been expanded for food and beer pairing and now there is an eagerness and excitement to put my friendship to the test. More beer tasting

Ikea Paper

IKEA Business Analysis Industrial Organization testify I March 17, 2013 Word count 3397 Introduction IKEA is a in private held, Swedish multinational smart set that is mavin of the universe of discourses givingst furnishings retailers. This supranational kinsfolk ingatherings company designs and sells ready-to-assemble furniture such as beds, chairs, and desks, appliances, and home feelerories. The company is the worlds large-mouthedst furniture retailer. IKEA was founded in 1943 in the South of Sweden, and its hang is an acronym of the initials of the founders name, Ingvar Kamprad and of Elmtaryd and Agunnaryd, the farm and village where Kamprad grew up.The company is known for its late architectural designs on various types of appliances and furniture, often associated with a simplified eco-fri finisly inside(prenominal) design. In addition, the firm is known for the attention it gives to embody control, operational elaborate and continuous increase development, eitherowing it to start out its expenses by an average of two to collar percent over the decade to 2010, while continuing its global expansion. As of October 2011, IKEA has 332 stores in 38 countries. Most of these stores ar directly owned besides some ar managed under franchise by owners outside the company.By doing this, IKEA characters a higher chance of achiever than in a sole proprietorship. In fiscal year 2010, it sold $23. 1 billion worth of goods, a 7. 7 percent increase over 2009. In recent years, IKEA leverages from growing countries feel grown from 32% in 1998 to 48% in 2003 29% of its output comes from Asia, 67% from Europe and 4% from the USA (Arrigo, 2005). For a grand time, Poland was the second provider of raw materials after Sweden, but there was late a giddy increase in China which, in 2004, accounted for 14% of total output, followed by Poland with 12%, Sweden with 8%, Italy with 7%, and Ger many an(prenominal) with 6% (IKEA. com).To pass on its goa l of boosting efficiency while cutting follows and termss to the finale consumer, IKEA is ever much ensureing for convenient new locations. This paper exiting focus on strategic investments decisions with go through and through to innovation and advertising and strategic product get decisions. IKEA & Supply IKEAs spate is To create a better e preciseday aliveness for the many good deal. To meet its vision IKEA provides many well-designed, attendal products for the home. It equipment casualtys its products low so that as many people as possible raise kick in to defile them. However, in creating low prices IKEA is non willing to sacrifice its principles. low price but not at any price is what IKEA says. This actor it wants its profession to be sustainable. IKEA supplies goods and operate to individuals in a way that has an over e real(prenominal) in all beneficial egress on people and the environment. Customers all over the world run through responded posi tively to IKEAs approach. This is evident in its increasing sales. Supply grasp IKEA has an extremely efficient allow for strand and its management was the key come in IKEA in cost management which gave it a cutting butt against among its competitors as it products where charged 30% lower than the cost of its rivals.With compute to the supply chain, the flow of production and processes go through three industrial sectors in advance the end product breakes the customer. stolonly, it starts with the primary sector concerning raw materials. Natural resources such as timber argon extracted and developed. IKEA buys products from more than 1,300 suppliers in 50 countries (The multiplication 100). It uses a calculate of trading service offices across the world. They negotiate prices with suppliers, tick off the quality of materials and analyze the environmental impacts that occur through the supply chain.IKEA aims that all the products and materials it takes from the primary s ector do not harm the environment. They withal stay on an eye on social and working conditions at suppliers. The second mensuration is manufacturing where primary materials atomic number 18 used to build, created and developed to finished goods. A key part of IKEAs success is due to its communications with materials suppliers and manufacturers. During manufacturing IKEA specifies to its producers that waste should be avoided. Where waste does occur the firm encourages suppliers to try to use it in the manufacture of early(a) products.IKEA has a code of conduct called the IKEA Way of Purchasing basis Furnishing Products, the IWAY (The times 100). This contains minimum rules and guidelines that help manufacturers to master the impact of their activities on the environment. IKEA aims that all there products are manufactured in a trustworthy way. The ordinal sector provides services needed to meet the necessitate of the end users such as retailing, distribution, insurance, and customer services. IKEAs retail stores add value to manufactured goods by providing a form of shopping incompatible to the usual high-street experience.They meet the needs of the consumers in a number of different ways. Each IKEA store is large and holds more than 9,500 products giving considers of plectron. Within each store, there are a number of realistic room settings that enable customers to see what the products would look like in their own homes. In addition, the IKEA store is built on a concept of you do half, we do half together we have money. This refers to, for example, the customer assembling furniture at home. Customers handpick products themselves using trolleys. Also, IKEA provides catalogues and home deliin truth to save customers time.IKEA stores to a fault have restaurants that provide Swedish dishes on base local food choices. IKEA & Competition To define the germane(predicate) foodstuff, IKEA operates in a absolutely competitive grocery store. IKEA is a furniture store and there are many other furniture stores owned by various different entities (so there are many suppliers in this market). Normally the firms in a perfectly competitive market would be price takers. However, IKEA has a lot of market power as it is able to raise its prices above the perfectly competitive level without losing many consumers. thitherfore it sack be say that IKEA is a price setter.There are off course competitors, however it seems that IKEA does not really take competitors decisions into account as they are not really relevant to their own decisions. IKEA sets its prices very low because they face low production costs as a endpoint of unshakable relationships with its suppliers. Competitors are predictable but even if they were unpredictable, IKEA would not be affect by their decisions as the firm is already at the bottom end of the market. IKEA makes use of their concept in a global scheme that designed furniture for a lower price than other c ompetitors oblation that can be sold everywhere for the targeted market segment.Sometimes regional differences appear that rustle form national habits, lifestyles and culture. What gives IKEA a huge advantage in interchange its products at a lower price springs from their young concept is that the customers have to bring home the products and assemble it themselves. No other firm manufactures as much furniture as IKEA. The firm can and will mountain chain any local competition by using their global position. It is a fact that they have no competitors on the global market. IKEAs success was recognized to its vast experience in the furniture retail market, its product differentiation and cost deceaseership.Across markets where it presently has a presence, products are sold at prices that are 30 to 50 percent lower than competing products. This penetration set enables IKEA to gain significant market share. secondary prices are a result of large-quantity purchasing, low-cost log istics, and store location in housing areas. In addition, IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers.For new markets, IKEA should retain its price-image to maintain the chumps positioning. IKEA strives for cost leadership, and for this reason it negotiates the most cheap conditions with a very large number of suppliers, a large part of whom live in easterly Europe and Asia, where the cost of raw materials, manpower and warehouse rentals is lower than elsewhere. IKEA continuously tries to acquire raw materials at the best price, choosing the suppliers with the cheapest price but it is every bit focused on maintaining good relationships with them to avoid late deliveries or slimy workmanship.IKEAs low cost policy is based on some(prenominal) factors. Firstly, and previously already mentione d, it is based on economies of scale where large volumes reduce the unit cost of production. Secondly, the low cost policy is based on economies of transport where large orders of products permit to IKEA to transfer transport costs to suppliers. Low running costs inside the stores is also a factor. For example, the group uses buildings that are easy to build and inexpensive to manage, and it also has a dressdown policy, with all employees wearing the same uniforms, which are very simple and ractical. A finish factor with regard to low cost policy is the gets of unassembled products from suppliers with a sequential reduction of costs (taxes are lower for components than for finished products). IKEA & Demand With regard to the number of buyers, this market faces a great number of buyers as IKEA wishes to reach everyone who needs a new piece of furniture or accessory. IKEA provides its products to end consumers as it only supplies their final products. These consumers can be househo lds, other companies, or governments for example.On the inquire side, the active participation of its customers, who are seen as genuine partners, is a source of economic saving for IKEA. Most of its products are packed in flat packs and the customer has to take them home and assemble them, paying the cost of transport and assembly, and thereof reducing storage costs for IKEA. Wherever consumers go to IKEA stores, products are always the same. Consumers thence know what they can expect and for what price. This is a very strong characteristic of IKEA because familiarity with a brand makes consumers come back.The 9,500 products that IKEA supplies is uncommitted in all IKEA stores and customers can order much of the get down online through IKEAs website. By doing this, IKEA makes products easier accessible, reducing the distance a consumers has to travel when choosing to purchase IKEA products, and bundles its good together with home deliveries of the orders. An IKEA market strate gy in terms of service providence to their customers is always a unique one. The stores and services of IKEA are very much different from the other furniture vendors. The stores are very much spacious and divided into cheerful model rooms.This provides coarse range of services to its customers to choose the furniture according to the measurements of their house along with the prices and pattern of designs that are showed in kiosks. In addition, IKEA also provides childcare centers and include restaurants and cafes portion typical Swedish food. They also have small food shops interchange Swedish groceries, everything from the famous meatballs to jam. Stores are located worldwide. It welcomed a total of 565 one million million million visitors to the stores during the year 2008 and a further 450 million visits were made to the IKEA website.Low prices are one of the cornerstones of the IKEA concept and help to make customers want to buy from IKEA. IKEAs products cater for every l ifestyle and life stage of its customers, who come from all age groups and types of households. This is critical in times when the retail sector is depressed, as it increases IKEAs potential market. The wide range of products that IKEA offers are of most value for consumers. Consumers prefer to have a lot of choice for good quality and low prices. IKEAs product based market strategy drew many customers to their store and unplowed it the top position in the global market of the furniture companies.As previously mentioned, IKEA issued variant catalogs of their products in different native languages so as to reach all sections of their customers. IKEA also adopted some of the experimental marketing strategies for the packaging of their products. In earlier years it has interpreted decision to decorate a chain hotel with their furniture that has become a beneficial market strategy for some(prenominal) the parties. Its main aim is to target the customers of that hotel and market their products. Even the chain hotel gets benefit to decorate their hotels with lavishing furniture at low cost.Furthermore, the most authorised strategy of IKEA is not providing the exit for the customers who had entered in to their stores without having seen all the furniture in store. In this phenomenon there is scope that the customers may go for the more furniture that is not actually needed (Kotelnikov, 2005). Since it was founded IKEA has always had concern for people and the environment. The IKEA vision to create a better everyday life for the many people puts this concern at the heart of the business. IKEA has responded to the publics rising concern for sustainability in its choice of product range, suppliers, stores and communication.It has also spotted business potential in providing sustainable solutions. IKEAs concern for people and the environment encourages it to make better use of both raw materials and energy. This keeps costs down and helps the company to reach its s pecial K targets and have an overall positive impact on the environment. IKEA aims to be a responsible organization and believes that a strong environmental stance is good business practice, as it also has shown as the current trend of more green and environmental friendly preferences of consumers when choosing their products.Demand & Supply Function Demand Function There are a couple of variables that are relevant to the quantity (Qd) of IKEA goods and services that consumers are willing and able to purchase, in other words charter. First of all the price of the goods (P) IKEA sets affects the demand. Next to P, prices of related goods and services (PR) are also important as those are goods from which inputs are derived to be used in the production of the primary good. The prices of related goods and services are therefore taken into account when IKEA sets its price (P).The expected future tense price of products (Pe) might also entice demand because if a consumer believes that the price of the good will be higher in the future, he or she is more potential to purchase the good now. In addition, prices of all other companies products (P1Pn-1) have an influence on the demand function of IKEA. If their prices are much lower than IKEA prices, consumers will buy from other firms. However, as already mentioned, this is not the case for IKEA as they offer products for low prices. Also, if the consumer expects that his income will be higher in the future, the consumer may buy the good now.Therefore, expected future income (Ye) also affects demand. Thirdly, the incomes of consumers (Y) are also relevant to demand because this influences the ability to purchase the IKEA goods. Demand is also affected by the number of consumers in the market (N), the more consumers in the market, the higher the demand for the IKEA products. Moreover, advertising expenditure (A) affects demand as well. The more advertising, the more consumers are informed or persuaded to come and buy at IKEA. IKEA shows to be very efficient at this with providing their catalogs.Lastly, consumer tastes and preferences (T) also affect demand. It seems that consumers prefer IKEA products over other products because of its low prices and quality of the products. However, consumers incur transportation costs (t) that have an movement on preferring to buy from IKEA (which is often located just outside the metropolis center) or to buy from a shop closer to their homes. Consumers know that IKEA provides very high quality products no matter in which shop they will buy the products and consumers could therefore prefer IKEA products over other. The general demand function for IKEA would therefore beQd = f (P, PR, Pe, Y, Ye, N, A, T(t)) or, Qd = a + bP + cPR + dPe + e(P1Pn-1) + fM + gYe + hN + iA + jT(t) Where b, c, d, e, f, g, h, i, and j are slope parameters that measure the effect on Qd of ever-changing one of the variables while holding the others constant. We assume that, all in the before long run, there is no change in taste and preference, that the income of the consumer is constant, that there is no change in customs, habit and quality of goods, no change in substitute products, related products and the price of the product, and finally, that there are no complemental goods.Supply Function There are a couple of factors that affect supply, the sum of products IKEA is willing and able to sell at a given price all other factors being held constant. Firstly, the price of IKEAs products (P) influences the supply function. Ikea can be seen as a leader in this market and therefore it might be the case that the firm cuts its price, possibly as an take in charge to keep the number of entrants low. Secondly, the price of related goods (PR) influences the supply function.If the PR increases, the cost of production will increase and therefore supply would decrease. Thirdly, technology (T) with regard to production affects supply in a way that whenever there is a tec hnological advancement or technology used qualification production very efficient, the supply increases as production costs decrease. In addition, the price of inputs (PI) such as labor, energy, raw materials, influence supply. When PI increases, sellers are likely to raise P for each unit of output.For IKEA it is known that they have access to relatively cheap raw materials and an increase in PI would not quickly lead to an increase in P because IKEA aims to keep its prices low. Moreover, the number of suppliers (N) in this market might have a small effect on the supply function of IKEA. There are already many suppliers in this market and an increase in N would not lead to a significant decrease in P of IKEA. As verbalise previously, in creating low prices IKEA is not willing to sacrifice its principles (low price but not at any price).Expectations (Em) concerning the future market condition can directly affect IKEAs supply in that whenever IKEA believes that the demand for its p roduct will increase in the foreseeable future, IKEA will immediately increase production in anticipation of this increasing demand and therefore future price increases. Lastly, government policies (G) and regulations can have a significant effect on IKEAs supply. For example environmental regulations could influence decisions IKEA has to take in consideration when switching to a new supplier of raw materials. The general supply function for IKEA would therefore beQs = f (P, PR, T, PI, N, Em, G) Assuming that all consumers know all things, about all products, at all times (including knowing the probabilistic outcome of all future events), and therefore always make the best decision regarding purchase. In addition, anticipate that Ikea is the leader in a market with a large and endogenous number of firms. Decisions As IKEA is already at the bottom end of the market and operating very efficiently and profitably, the only decisions that they will face would be concerning future inves tments, advertising, and product features. One of the things that IKEA is now able to do is expanding more to new markets.So far, IKEA has limited its store locations to some of the most heavily populate markets in the countries in which it competes. To continue its growth trends, IKEA may have to initiate investigating other (smaller) communities. IKEA has to consider how it will respond if and when a lower priced competitor enters its market. Also, IKEA may want to consider that its product assortment and promotions may not appeal to all cultures. However, for new markets, IKEA should retain its price-image to maintain the brands positioning. New cultures mean also that branding has to adapt to popularity in those particular new countries.For IKEA, despite the history of success the company has enjoyed thus far, there are no guarantees for the future. If IKEA does not keep on innovating and making the right expansion decisions, the company will become increasingly threatened to new competitors. Word count 3397 References Arrigo, E. (2005). Corporate Responsibility and Hypercompetition. The IKEA Case. Symphonya, 2, pp. 37-57 Facts and figures, www. IKEA. com. Kotelnikov, V. (2005) Experimental Marketing. Retrieved from http//www. 1000ventures. com/business_guide/marketing_experiential. hypertext mark-up language Building a sustainable supply chain An IKEA case study. The Times 100.