Business Strategy Report of Royal Bank of Scotland Group Plc Essay

Business Strategy Report of Royal Bank of Scotland Group Plc - Essay Example According to the research findings, it can, therefore, be said that The Royal Bank of Scotland Group Plc also known as RBSG is an international company dealing in banking and financial services. The company offers a wide range of products as well as services and serves the commercial, personal along with the large institutional and corporate customers. The Royal Bank of Scotland Group Plc tends to operate through its subsidiary named the royal bank and the National Westminster Bank Plc also referred to as NatWest. Some of the financial services offered by the Bank include commercial banking, investment banking, and services of wealth management. The bank offers the product through its various brands like RBS, Direct Line, NatWest, Churchill, Ulster Bank, Coutts and the Citizens. The Royal Bank of Scotland (RBS) forms it’s headquartered in Edinburgh and serves about 30million customers in Europe, UK, and America, Middle East and also Asia and employees about 130,000 staffs glob ally. Some of the major product and services of RBS includes, credit cards, insurance products, retail issue charge card and service offered by the Bank are foreign exchange finance, money market, deposit and investment, treasury services, electronic services, insurance, loans, development along with other services and information technology operations. The banking and financial sector has encountered unprecedented change and turmoil globally. Failure of some of the renowned financial leader like the Lehman Brothers had focused attention towards interconnected debt. Credit along with interbank liquidity had frozen across the globe and it was since then the government across the globe has been pumping money in order to bail out the failing banks in order to normalize the activities of the financial institution and prevent meltdown down of the global financial system.