Default Risk Management Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Default Risk Management - Research Paper Example This essay stresses that businesses are able to reduce different threats that they face from external environment by identifying the risks they face and then taking steps to mitigate them. One of the major risks faced by financial institutions is the default risk. Default risk is the risk that the firm faces when it is not able to meet the financial obligations when they are due. Default risk is also named as credit risk as the firm does not have the ability to pay off its creditors. However in case of a financial institution like banks, the scenario may be complex, as these banks give loans to different creditors which, in turn, can face default, and this could affect the liquidity position of the banks as they do not have funds according to what they expected and thus can increase the default risk of banks. This essay declares that market risk is the other type of risk faced by the firm, and it is because of fluctuations and conditions in the market. Market risk could be because of fluctuations in currencies, exchange rates, interest rates, volatility in other markets, etc. that could influence the future cash flows of the firm. It is important for the financial institutions to analyse different market trends and the risks that could arise because of changes in the market and then take actions or steps to minimise the impact of these types of risks accordingly. There are some risks, such as chances in the exchange rate, that cannot be eliminated.

The Cuases, Effects, and Prevention of Homophobia in America Essay Example for Free

The Cuases, Effects, and Prevention of Homophobia in America Essay Homophobia is an immense issue in todays society, but especially in America. The completely irrational prejudices against the community of this country is on the rise. This is due to a number of causes of which we as the American people have the ability to change. We must closely exam the causes and the effects of homophobia in America to completely understand why and where this is still occurring in modern day society and how it may be further prevented. Homosexuality has existed as long as humanity itself, and with homosexuality always seems homophobia, or the completely extreme and irrational fear or aversion to homosexuality and homosexual people, is sure to exist. This prejudice against homosexuals has been in one way or another shown to exist in almost every culture and society, although some cultures have come to coexist with the gay community in harmony, others how ever still have much work to do in the stride for equal rights and lack of discrimination for the gay population in their countries. Of these countries most are found in the Middle Eastern regions, in places like Africa, Egypt, and Iran homosexuality is a felony, and in many cases will have one either imprisoned or killed. It is in a way expected that these countries would oppose homosexuality so strongly, due to their strong Islamic traditions. But a country that it would not seem irrational to think would be more open to the gay population is the United States of America, but this is not true. Homosexuals might not be stoned to death in the streets of America, but they also don’t have the options of freedom and rights those in Europe have either. According to statistics, nearly half of America still has a strong opposition or hatred toward this community, as a country America needs to realize how absurd this completely irrational prejudice is and how much of a waste of it really is. As a country we should fight to stop homophobia in its tracks. Homophobia has really existed, but when did it really start occurring in the U. S.? The term homophobia was coined in 1967 by Wainwright Churchill in his study on the habits and lifestyles of gay men in America. Ever since then, it seems the term has stuck, even if it is used in the wrong context. The term left the scene of American society for around 20 years or so, but resurfaced much, much stronger with the global AIDS pandemic in the 1980s, gays across the globe were targets of severe and irrational beliefs that AIDS was a â€Å"gay mans disease†. Such beliefs of course are highly illogical, but that does not stop them from spreading like the disease its’ self. This stereotype can still be seen in todays supposidly more liberal modern society. Such stereotypes fuel the continued occurrence of homophobia, especially in the U. S. , which in return keeps the continues cycle of hate and prejudice going. The issues that stem from homophobia are numerous and far and in-between, but many are huge and obvious issues that America as a whole could change if its’ people really wanted to. Of the many prejudices against the gay population, it stands no more obvious anywhere else than in equal rights, rights that all Americans deserve. The discrimination of housing, employment, and equal marriage rights, all must be stopped. America is singling out a â€Å"minority† with in it’s borders, and that is wrong, the â€Å"land of the free† is showing a severe hypocritical, and bigoted side that no one should ever see occur. What is really the core cause of all the negative energy toward Americas gay community? Of the many things that cause homophobia in America, government would not be expected, but it is true to say that government is where most of the negative energy toward the gay community stems from. The American government is supposed to support it’s people as a whole, in an equal unbiased manner. If this is true, why is the government putting such restrictions like the ban on same-sex marriage on the gay community? This is a direct contradiction to the qualities America is built on, this isnt freedom for all of its’ people, it is freedom for those who are stereotypically perceived as â€Å"normal† by a bigoted, ignorant society that is intolerant of difference. America’s government is tainted with people thinking in this mindset, especially among the republican party. Politicians are openly allowed to â€Å"smear† the gay community with their extremely bigoted comments, and have recently succeeded in allowing others to freely do so also. In the state of Michigan, republicans have managed to pass bill 137, a bill that promotes bullying. One has to think twice to really absorb that the state has actually done such an absurd thing. In this bill it is now okay to freely and openly express ones feelings towards another, harass, bully, what ever it is they want, as long as they can support their claims with a moral or religious view. This is of course a horrendous and stupid idea. After the bill was successfully passed, Senate Minority Leader Gretchen Whitmer (D-East Lansing), took to the floor of the Senate to voice her outrage at the amended language and the danger of the exemptions: â€Å"Here oday you claim to be protecting kids and youre actually putting them in more danger. But bullying is not OK. We should be protecting public policy that protects kids,? all kids, from bullies,? all bullies. But instead you have set us back further by creating a blueprint for bullying. Shockingly, Senate Bill 137 will do more harm than good. Senate Republicans left our students behind in favor of partisan politics and passed a bill that actually allows more bullying. Students and parents expect lawmakers to lead the charge against bullying, but instead Republicans made ideology more important than school safety. Research clearly shows that only states with enumerated bills see a reduction in bullying. We need a bill that mentions the most affected populations and requires statewide reporting of bullying and harassment. Senate Bill 137 simply does nothing to reduce bullying in our schools. † â€Å"But the saddest and sickest irony of all, is that the bill was named â€Å"Matt’s Safe School Law,† after Matt Epling, a 14-year-old East Lansing student who committed suicide in 2002 after being repeatedly bullied in school†. As Senator Whitmer has made clear, this unrelentless bullying must be put to a stop, not promoted like it currently is in American government and society. Government and it’s views are corrupt, so corrupt that it will not function as it should in the goal of protecting it’s citizens and their well deserved rights. It is known government spreads the ideas of homophobia, but where is the homophobia in American government stemming from? The answer lies within the religious institution that runs most of America, the religion it was founded on, Christianity. Christianity is the largest practiced religion in the world, with such a hopeful message of salvation and a forgiving and loving God it is no surprise this is true. Their teachings have a message that â€Å"God so loved the world that he sent his one and only son and those who believes in him and that those who accept him as their one and only savior shall have everlasting life† (John 3:16). With such message of love and equality toward all of humanity, why is it that this religion that is supposed to spread this message of love and hope, actually in some areas spreading the hatred of some and especially the promotion of homophobia? The reason is there are many bigoted, hypocritical, and of all things homophobic pastors that tell sermons spewing with bigotry, manipulated to convey the thoughts of negativity towards the gay community in America. It seems the congregations that hear these so called â€Å"sermons† are nieve beyond recognition. Why is it that the general public has lost all of its common sense listening to seemingly false sermons preeching the hatred and intolerance of a minority? Of the few verses that mention homosexuality in the holy bible, one is more than any other, that verse is Leviticus 20:13. â€Å"If a man lies with a man as one lies with a woman, both of them have done what is detestable. They must be put to death; their blood will be on their own heads†. This verse is said to directly quote homosexuality as a sin, but this is not so. In the verse listed above it is talking about the Canaanites laws, not God’s, it is prosecuting the Canaanites sexual cult rituals involving male prostitutes, not gay men in commited relationships. The severe unwillingness to let one think for themselves has allowed this verse to be repeatedly misinterpreted to the point where it is thought to be the absolute truth. Thus encouraging the U. S. Media and society to, in it’s thoughts, rightly denounce or discriminate against the gay population. Since media is a strong driving force of information and individual opinions in the U. S. , especially to many nieve people, it in not unrealistic to think that media is of a big influence on homophobia in America. All this talk about the causes of homophobia is sure to have one wondering how it effects the actual gay individual or gay community. Ask any gay person and they will more than likely say that homophobia has been or is a serious and hurtful problem, but just how does it really affect them? Homophobia has many, many negative affects on gays, many of which they have no control of what so ever. Among these many affects, the one that is seen to occur the most is the strongly held negative attitudes that the American public has on their lives. Gay people are discriminated against everyday in the U. S. , and sometimes even almost every day of their lives. They are verbal harassed in the workplace, at school, or even out in public in general. Severe prejudice against the homosexual orientation is seen to be extremely common and more hostile around highschool students and young adults, these young gay people must combat and suffer what their peers say to them on a daily basis, whether said to their face or not, it still has severe psychological effects on a person. â€Å"Prejudice and discrimination have social and personal impact. On an individual level, such prejudice and discrimination may also have negative consequences, especially if gay people attempt to conceal or deny their sexual orientation. Although many gay people learn to cope with the social stigma against homosexuality, this pattern of prejudice can have serious negative effects on health and well-being. This treatment to which gays are subjected to has significant mental health concerns. This also amounts to a great amount of stress, although social support is crucial in coping with stress, antigay attitudes and discrimination may make it difficult for gay people to find such support. (American Psychological Association 2) As it was said above, being gay adds a considerable amount of stress to ones life, sterotype upon stereotype upon stereotype are thrown at them, and they have to attempt to cope with it and get on with life. Although this may work for some, for others the stress leads to other serious problems, problems such as constant or severe depression, suicidal thoughts, and even more stress. Feeling suicidal is never a good situation, and it is shown to be four times as likely that gay people, specifically men, attempt to kill themselves or actually do kill themselves. Recently there has been a tremendous jump in the amount of suicides of gay people, all where high school or college age, and where harassed about their sexual orientation until it was unbearable. This shows that the pressures on gays is increasing steadily and is becoming more consistant in it’s effects it has on the individual. Among the many people in the American gay population many are subjected to violent accounts of homphobia that usually has them physically assaulted. These horrific events are aptly named â€Å"gay bashings†. One would like to say that this does not happen much in America as much as people say it does, one also cannot deny or ignore their occurrences either. The victims of these viscious attacks are almost always very badly injured and usually in the hospital for quite some time, many do not even make it to the hospital. Often times after these attacks are over and the suspects have been apprehended, they are hit with a lighter sentence than they actually deserve. Instead of being charged with a hate crime, they often get of easy with counts of assault. This is a major let down of our governments purpose, our government really drops the ball here. The reason we have government is to defend America’s citizens, and that is not happening when â€Å"gay bashers† are let of the hook that easily. This, in many cases can be seen as a hate crime due the recurring fashion of the attacks and in the sense that these people being attacked are targeted directly due to their sexual orientation. Things like this must be further and more thoroughly prevented in America, no gay person should be afraid of being assaulted whenever they go out into public, this must come to an end. As a nation America needs to stop pretending it is not a problem and open it’s eyes and realized what it is letting happen way too often. American society and culture needs to learn to that not every body is the same and needs to learn to be tolerant of differences. One way people could be aware and start prevention of all these many issues discussed is gay people should learn that even though society disaproves, that there is nothing wrong with who they are, they are born that way and cant change so have to learn to live with it. Heterosexual people who wish to stop homophobia in it’s tracks need to examine their response to antigay stereotypes and prejudice, they can make a point of coming to know gay people and realizing that they are human too. They should go hand in hand with the gay community against the fight of homophobia in America, heterosexuals are often in a good position to point out to other heterosexual people how irrational their homophobia can be. Studies of prejudice, including prejudice against gay people, consistently shows that prejudice declines when members of the majority group interact with members of a minority group interact wiht members of a minority group. In keeping wiht this general pattern, one of the most powerful influences on heterosexuals’ acceptances of gay people is having personal contact with an openly gay person. Antigay attitudes are far less common amoung members of the population who have a close family member or friend who is gay, especially if the gay person has been directly open about their sexual orientation toward the heterosexual person. These are of the many examples of how Americans CAN change their view on homosexuality. The causes of homophobia through the church, government, and media are known, and the effects these things have on the gay community can be seen. It is not until The United States of America realizes that these all have underlying problems and are a part of the bigger picture, can homophobia be further and better prevented in America.

The Proliferation Of Mass Media

The Proliferation Of Mass Media 1. The proliferation of mass media television, radio, internet and print media with its reach across vast swaths of the globe has made it a strategic imperative for countries today to proactively manage their image and perceptions if they are to become a Soft power. Forming, communicating and managing Indias appealing attributes in an era of 24/7 news becomes increasingly important to how we are perceived by other nations and peoples. A corollary to communicating our attributes is that we need to contemplate and define the attributes that best define us as a nation.  [i]   2. India is fortunate enough to be endowed with a rich Soft Power. The foundation of Indias Soft Power is its pluralism, tolerance, secularism, unparallel cultural heritage of music, dance-drama, yoga, Ayurveda and a tradition of absolute thinking. This tradition of abstract thinking has given an unrivalled edge in the contemporary world. It is this tradition of abstract thinking which has put India in the centre-stage of Information Technology. A long tradition of learning enabled India to master modern Western Science Technology. IITs and IIMs and other Institutes become the primary vehicles of keeping abreast with the western Science and Technology. The appeal of its democratic system and growing economic success make it an exciting counterpart to more authoritarian China and a far more affluent United States. 3. What India can achieve can be guestimated from the following figures:  [ii]   (a) 38% of doctors in America are Indians. (b) 12% of Scientists in USA are Indians. (c) 36% of NASA employees are Indians. (d) 34% of Microsoft employees are Indians. (e) 28% of IBM employees are Indians. (f) 17% of Intel employees are Indian. (g) 13% of Xerox employees are Indians. (h) 23% of Indian Community in the USA is having green Card. (J) In Silicon Valley, one third of the engineers are of Indian descent and 70% of high-tech firms are led by Indian CEOs. 4. This is what Indians can achieve in the most developed country of the developed world USA. So, is India in a position to get due recognition by other nations of the world? Its economy is growing at a stupendous rate of over eight percent. India now is a nuclear power, having the fourth largest military, and supports over 17.5 percent of the worlds population. Its foreign exchange is a whooping 313 billion dollars and growing. Indians dominate the list of top 10 billionaires, with four Indians on the list. Does this prove the grandeur of India? So, now can it have a permanent seat in the United Nations Security Council, and be allowed to join the elite power group? Can it now be placed above the Third World status, and be known to the world as a developed country? India has not adequately utilized its Soft Power resources at home and through the Indian Diaspora. India should realize where its strengths lie if it wants to resurrect its image. In Shashi Tharoors words, India must de termine where its strengths lie as it seeks to make the twenty-first century its own.  [iii]   5. So where does India stand in terms of Soft power potential? Today, we find ourselves often being referred to as a potential power in spite of nearly half a decade of record economic growth. To be acknowledged as a global power India needs to unlock its vast potential to be a Soft power. We are uniquely positioned to tap into the characteristics an ancient culture, expanding economy, vibrant democracy, spirituality, diversity, and a widespread Diaspora which provide India with core attributes that are attractive to the World. Examples of success abound, Bollywood today reaches an audience twice as large as that of Hollywood; our Information Technology industry competes globally; Yoga has become mainstream in the west, and even the IITs and IIMs have become synonymous with world class education. Indias philanthropic efforts in the reconstruction of Afghanistan and more recently the aid offered to countries affected by the tsunami underscores our concern for the world around us. Fo r India to truly become a tour de force in the community of nations, it needs to look at its weaknesses and turn them into our biggest opportunity by offering the world a new vision, a vision that would have to be rooted in our own success.  [iv]   Spirituality 6. Topping the list of Indian soft power is its spirituality. Spiritualism is the ultimate thirst-quencher of the human soul; it is the only solace provider, the bliss, the only universal solution to human problems. It is that way of life which leads to completeness. It is this India that has nurtured and allowed spiritualism to thrive and flourish, to see a man or woman becoming a complete human being. India (also called the blessed land of gods) has given birth to major religions of the world-Hinduism, Buddhism, Jainism and Sikhism. Christianity reached India before it reached Rome or Europe. Islam, too, is in full bloom. Indias culture has absorbed all these religions, with its followers living in harmony with one another. This has added to the richness of its culture, and it represents a perfect archetype of unity in diversity.  [v]   7. The values of love, peace and brotherhood are the qualities that Indians are known for, with Gautama Buddha, Mahavir, Ashoka and Mohandas K. Gandhi being prime examples. At present, the Indian diaspora seems to be winning the hearts of the world with their endearing character and peaceful qualities. Sreeram Chaulia, in his article, The Geat Indian Diaspora, mentions that, For the most part, an average American, Canadian or Dutchman does not see Indian immigrants as national security or economic threats, thanks to their humble, flexible and endearing qualities.  [vi]   Cultural Diplomacy 8. India is acutely aware of the importance of soft power and cultural attractivity, and needs to do little to render its culture appealing to the rest of the world. The process is natural, almost organic. This is consistent with Indias long history as both a birthplace of ideas, and of peaceful cultural diffusion. The peaceful propagation of Buddhism is a multi-millennia old bond that India shares with the rest of the Asian continent that acts as a testament to the power of its civilizational pull.  [vii]   9. While India may still have miles to go in its quest to be a global political power, the world is already embracing it as a cultural superpower. From Bollywood films and food to authors like Kiran Desai conquering the Booker Street, brand India has seen transformation of sorts. No wonder, cultural diplomacy has evolved into a significant track II. Brand India is now flexing its muscles as a soft power, which is essentially the international influence a nation acquires when others are drawn to its culture and ideas. While the term may have become clichà ©d, it is being taken seriously by the South Block given the huge potential and gains that it may accrue. Earlier cultural diplomacy was considered peripheral, now the message is clear: Soft Power is important and the idea behind the festival is to project India as a plural multicultural society and to achieve the goals of political diplomacy, says Dr Karan Singh, president, Indian Council for Cultural Relations (ICCR).  [viii]   10. While cultural diplomacy may not always provide solutions, it can help narrow differences. For instance, troubled relations with a country like Pakistan can be improved by cultural diplomacy, which India is currently engaged in. Besides strategic gains, it will supplement Indias economic relations with countries like China and can boost tourism, where India has fared below its potential. Political Diplomacy 11. Indias ambitions to be treated like a global leader of world governance at this juncture can be realised, as it is being respected as a global emerging economy and the largest democracy in the world. It is being seen as part of the new economic wall of BRIC (Brazil, Russia, India and China), and an emerging southern voice called IBSA (India, Brazil, South Africa). Many developing countries in the world are looking towards India to provide them with support (technical, professional, material) in their trajectories of development. This preference is more readily reflected in their deep appreciation of indigenous models and practices of development and progress that India is credited to have evolved so successfully. 12. The challenge before the Indian government, its political leadership and its people today is to practically demonstrate ways in which its soft power could be made accessible to many of these developing countries around the world. Indias soft power is enormous, and official leadership can acknowledge and mobilise it to make India a truly global leader.  [ix]   13. India has also increasingly sought to expand its activities as a donor, both to reposition itself as an emerging power and to use aid as an instrument for engaging with other developing countries.  [x]   Bollywood 14. When it comes to defining Indias more modern soft power Bollywood is often cited, and with reason, as a prime example. The glittering, flamboyant films churned out by Mumbais gargantuan film industry have long been popular in certain regions of the world such as the Middle East ,Central Asia, South East Asia, North Africa, South Africa and throughout South Asia and the United States. 15. Over the past decade, however, Bollywood has been making inroads elsewhere. One of the most popular current viral videos in India shows a man in the depths of Tajikistan passionately humming and singing a Bollywood theme song to his bemused Indian visitors-all in perfectly memorized Hindi. In certain African countries, such as Senegal and Mali, villagers often trek out miles to the closest projection room just to be able to watch one of the latest Bollywood films. Little does it matter that they do not understand the dialogue or that it is set in a distant land; the themes of love, family and marriage they evoke are universal, and the sparkling opulence of the dances, costumes and songs have the gift of enchanting the minds of moviegoers far less jaded than those in the West.  [xi]   Many Asian and South Asian countries increasingly came to find Indian cinema as more suited to their sensibilities than Western cinema. Jigna Desai holds that by the 21st century Indian cinema ha d managed to become deterritorialized, spreading over to the many parts of the world where Indian diaspora was present in significant numbers, and becoming an alternative to other international cinema. 16. Indian cinema has more recently begun influencing Western musical films, and played a particularly instrumental role in the revival of the genre in the Western world. Baz Luhrmann stated that his successful musical film Moulin Rouge (2001) was directly inspired by Bollywood musicals. Danny Boyles Oscar-winning film Slumdog Millionaire (2008) was also directly inspired by Indian films, and is considered to be homage to Hindi commercial cinema. Films by progressive female Indian directors such as Mira Nair and Deepa Mehta have revealed that Indian films are more than escapist fantasies, and can be simultaneously contemplative and entertaining. 17. India is the worlds largest producer of films. In 2009, India produced a total of 2961 films on celluloid that include a staggering figure of 1288 feature films. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and Warner Bros. Tax incentives to multiplexes have aided the multiplex boom in India. By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt. 18. The Indian Diaspora consists of millions of Indians overseas for which films are made available both through mediums such as DVDs and by screening of films in their country of residence wherever commercially feasible. These earnings, accounting for some 12% of the revenue generated by a mainstream film, contribute substantially to the overall revenue of Indian cinema, the net worth of which was found to be US$1.3 billion in 2000. Music in Indian cinema is another substantial revenue generator, with the music rights alone accounting for 4-5% of the net revenues generated by a film in India. 19. Prime Minister Manmohan Singh has envisioned a whole new role for Bollywood, noting Indias soft power, especially the film industry, can be put to use as an important instrument of foreign policy. The Indian Prime minister says: The soft power of India in some ways can be a very important instrument of foreign policy. Cultural relations, Indias film industry, Bollywood I find wherever I go in the Middle East, in Africa, people talk about Indian films.  [xii]   TV Programming 20. Bruce Springsteen released a song some time back 57 channels and nothing on! 57 seemed like a good number then and India had 6 channels. Today the Indian TV industry supports more than 600 channels and there are 400 more channels in the offing awaiting governmental clearances. Indian TV studios churn out news in more than 10 languages, with an entertainment library which is now more than 10,00,000 hours of programming. India is global leader by a vast stretch. Europe by comparison is a toddler and the only other comparison with India is USA.  [xiii]   21. When the Indian TV soap opera Kynunki Saas Bhi was dubbed in Dari and aired on Afghanistans Tolo TV it was such an astounding success that it became a national obsession. 90% of television-owning Afghan families would follow the show, sometimes incurring the wrath of mullahs who viewed it as being responsible for the desertion of mosques during evening prayers.  [xiv]   The Worlds Largest Music Industry 22. India releases more music, in more languages, than any other country in the world. We have, of course, the worlds oldest living tradition in music. Compared to Indias music tradition of 3000+ years (at least), Western Music is about 400-500 years old. Most are aware of modern music but the scene in classical music is still very vibrant. Bhajans from Mirabais, Tulsidas, Surdas of 500 years ago, continue to sell in volumes and are in demand. Thyagarajas and Dikshitaars compositions in Telugu, 300 years old are still mainstream music. Compare this to the Western classical music, itself originating from the Romany Gypsy music. Western classical music has become a fringe music tradition, while Indias Bhakti geet is alive and vibrant.  [xv]   University Higher Education. 23. One of the ways in which Indias soft power in education can be significantly enhanced is by becoming a global hub for higher education. The US and the UK realized the importance of this and opened its doors to foreign students in the 20th century. India has some natural advantages to attract students in terms of low annual tuition fees (less than $ 10,000 per year), low cost of living and most of the universities teaching in English capable of handling English speaking students. India can attract many students from emerging economies in Africa and Asia. India has the potential to become a global education hub and also rival Bollywood with education as a soft power. Knowledge Power 24. In this twenty first century, India is regarded as a knowledge-producing machine, with its doctors, engineers, scientists and software professionals being the first preference of the international community. Indian education is high quality. Barack Obama, the U.S. President, in his election campaign had promised Americans that he would improve the level of American education to such high standards so as to enable the American students to compete with the students of India and China. Also, according to R N. Vijay, Martin Luther King once said, When I go to other nations, I go to preach. When I go to India, I go to learn.  [xvi]  These examples show reverence for Indian wisdom. 25. In the US, there are Indians in almost all the good research labs. Indian doctors have made a name for themselves in many parts of the world. Many of the Indian immigrants to the US have been professionals engineers, doctors, scientists, etc. If India is able to contribute more to this growing tribe of educated professionals, it will create yet another category of soft power. Health Diplomacy 26. The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020. The Indian healthcare market was estimated at US$35 billion in 2007 and is expected to reach over US$70 billion by 2012 and US$145 billion by 2017.  [xvii]   27. India is quickly becoming a hub for medical tourists seeking quality healthcare at an affordable cost. Reduced costs, access to the latest medical technology, growing compliance to international quality standards and ease of communication all work towards Indias advantage. Foreigners in increasing numbers are now coming to India for private health care. They come from the Middle East, Africa, Pakistan, and Bangladesh, for complex paediatric cardiac surgery or liver transplants-procedures that are not done in their home countries. They also come from the United Kingdom, Europe, and North America for quick, efficient, and cheap coronary bypasses or orthopaedic procedures. A shoulder operation in the UK would cost  £10 000 ($17 460; à ¢Ã¢â‚¬Å¡Ã‚ ¬14 560) done privately or entail several months wait under the NHS. In India, the same operation can be done for  £1700 and within 10 days of a first email contact.  [xviii]   28. Traditional Indian rejuvenation methods like yoga, ayurvedic massage find favour with people in western countries and corporate hospitals and wellness centers are cashing on this. Allopathic system of medicine has reached its tether. It is no more in a position to cure the civilizational diseases of the day heart ailments, Cancer, AIDS and diseases related to digestive system. Therefore there is talk of an alternative system of medicine. Ayurveda has all the potential as an alternative system of medicine without any side-effect. 29. Yoga is an ancient practice of keeping the body healthy and non-diseased. Yoga has all the powers to heal all kinds of incurable diseases. With the emergence of Baba Ramdev, Yoga has certainly become popular and pervasive all over the world. But the unfortunate fact remains that Indian State has made the least efforts to popularize it. With the rising longevity of mankind, Yogas relevance would further increase. No amount of food and medicine can keep the body fit and fine in base age of ones life. Yoga is indispensable in late age of ones life to keep the body healthy and non-diseased. Indian Diaspora 30. The biggest instrument of our soft power is the Indian Diaspora. The Indian diaspora can play a major role in spreading the soft power of India through the immense influence that they possess in their residential countries.  [xix]  Mr. Yashwant Sinha, according to C. Raja Mohan, pointed out that, people of Indian origin are extremely important sources of support for the Indian Government in the execution of its policies through the influence and respect they command in the countries in which they live.  [xx]   31. Guyana, Mauritius, Fiji, Tobago, Trinidad, Singapore and many other countries at some point or the other have experienced the leadership of a person of Indian origin. In the developed countries too, they are leaving no stone unturned, and all this just in order to enhance the intangible standing of India. During Presidential elections in the US, the Indian community is targeted by the candidates, which is also a reflection of the clout that this community enjoys.  [xxi]   32. India once again seeks to leverage the tremendous intellectual, financial and communicative resources of its diaspora, estimated to number 25 million, widely scattered across five continents. Through their glittering academic and professional careers overseas, the diaspora opened the eyes of the West to India as a reliable destination for business process outsourcing (BPO) and for the cutting-edge phenomenon- knowledge process outsourcing (KPO). India is the proud recipient of more remittances from its Diaspora than any other country, beating China and Mexico and reigning at $21.7 billion per annum.  [xxii]  

Essay --

In the eyes of society, every great leader has flaws, but one to many can lead to failure. â€Å"I have lived long enough, both in years and in accomplishment.† In the long run, Julius Caesar was a great leader and came extremely close to success but died at the hand of his supporters. The biography â€Å"Caesar† by Adrian Goldsworthy accurately explains Caesar's life in the Mediterranean world. This work brings all aspects of Caesar's character into a single novel. Julius, born in July 100 BC, was a Roman general as well as a statesman. He played a critical role in the events which led to the fall of the Roman Republic and the rise of the Roman Empire. Julius was deemed to be one of the greatest military minds in history. The quote â€Å"I came, I saw, I conquered† is not only commonly know, but it accurately explains Julius' life. Caesars was born into a family of patricians, which was a ruling class in ancient Rome. Little of Caesar's childhood is recorded. His father, also of the name Gaius Julius Caesar, governed the province of Asia. His aunt, Julia, married Gaius Marius, a prominent figure in the Roman Republic and his mother Aurelia Cotta, came from a very influential family. It is said that Julius always had a fire burning in his heart to lead like his father, so after his father died in 85 BC and when he reached the age, he became what he was. Julius was an ambitious man. He came to be leader of the Roman Republic. He worked all the time to become a dictator trying to change the Roman Republic into an empire, as it was deteriorating as a Republic. This is admirable. Caesar's son, Augustus, had ended what Caesar began. An empire. Even though sources claim that over a million enemies were killed during his campaign, Julius was never ... ...it. If I was not able to find evidence of the conspiracy, then I would make sure he would understand to deploy dozens of guards to stop the assassination from ever occurring. Caesar's life was an interesting one. Not yet at age twenty, he avoided execution, he was decorated for valor in battle, and he was captured by pirates. His affairs were frequent and his magnetism allowed him to seduce many of his political opponents' wives, including the lovely Cleopatra. He was the most interesting man in the world, and the autobiography â€Å"Caesar† depicts his life in the Mediterranean world accurately. I loved reading about Caesar's life and although the book was from my perspective, boring, as a form of entertainment, I found it to be a great source for learning about Julius Caesar, as it is a biography. Though, Julius always said, â€Å"Experience is the teacher of all things†. Essay -- In the eyes of society, every great leader has flaws, but one to many can lead to failure. â€Å"I have lived long enough, both in years and in accomplishment.† In the long run, Julius Caesar was a great leader and came extremely close to success but died at the hand of his supporters. The biography â€Å"Caesar† by Adrian Goldsworthy accurately explains Caesar's life in the Mediterranean world. This work brings all aspects of Caesar's character into a single novel. Julius, born in July 100 BC, was a Roman general as well as a statesman. He played a critical role in the events which led to the fall of the Roman Republic and the rise of the Roman Empire. Julius was deemed to be one of the greatest military minds in history. The quote â€Å"I came, I saw, I conquered† is not only commonly know, but it accurately explains Julius' life. Caesars was born into a family of patricians, which was a ruling class in ancient Rome. Little of Caesar's childhood is recorded. His father, also of the name Gaius Julius Caesar, governed the province of Asia. His aunt, Julia, married Gaius Marius, a prominent figure in the Roman Republic and his mother Aurelia Cotta, came from a very influential family. It is said that Julius always had a fire burning in his heart to lead like his father, so after his father died in 85 BC and when he reached the age, he became what he was. Julius was an ambitious man. He came to be leader of the Roman Republic. He worked all the time to become a dictator trying to change the Roman Republic into an empire, as it was deteriorating as a Republic. This is admirable. Caesar's son, Augustus, had ended what Caesar began. An empire. Even though sources claim that over a million enemies were killed during his campaign, Julius was never ... ...it. If I was not able to find evidence of the conspiracy, then I would make sure he would understand to deploy dozens of guards to stop the assassination from ever occurring. Caesar's life was an interesting one. Not yet at age twenty, he avoided execution, he was decorated for valor in battle, and he was captured by pirates. His affairs were frequent and his magnetism allowed him to seduce many of his political opponents' wives, including the lovely Cleopatra. He was the most interesting man in the world, and the autobiography â€Å"Caesar† depicts his life in the Mediterranean world accurately. I loved reading about Caesar's life and although the book was from my perspective, boring, as a form of entertainment, I found it to be a great source for learning about Julius Caesar, as it is a biography. Though, Julius always said, â€Å"Experience is the teacher of all things†.

Domino’s marketing mix Essay

Domino’s Pizza has chosen a market follower strategy. The product positioning of Domino’s is delivery in 30mins or less pizza to every customers. At such product promise, Domino’s able to implant the top of mind in customer’s mind. The product mix has evolved to include pizza, salads, sandwiches, chicken wings and specialty desserts. Whereas, Pizza Hut has always followed â€Å"Single brand positioning† called â€Å"Pizzas†. Pizza Hut also goes with multiple product strategy as Pizza Hut not only sells pizzas, they also deals with variety of other product such as appetizers, beverages, chicken wings. Pizza Hut more emphasize on the dining experience and food quality. Pizza Hut mainly sells Pan Pizzas, Stuffed Crust Pizzas, Thin Crust Pizzas, and Twisted Crust Pizza. Papa John’s against current national and local take-and-bake companies or non take-and-bake companies. They also serve pasta and rice, pizza pocket, soups and salads. Papa John’s resources are its commissary and high quality ingredients as it is raw materials. _PRICING (MALAYSIA PRICING)_ _BRAND_ _SMALL/ REGULAR/ LARGE_ _STANDARDIZED ORDINARY PIZZA PRICE_ Domino’s Rm11.80/Rm 24.80/ Rm 34.80 Pizza Hut Rm9.80/ Rm 21.80/ Rm 30.80 Papa John’s Rm12.50/Rm 23.90/ Rm 32.50 _* Current pricing list of Pizza Company in Malaysia._ From the table we can see that Pizza hut offers the best deal of ordinary pizza out of Domino’s and Papa John’s. The price range of pizza is RM10-RM35 excluded tax and service charge. Mostly the high price attributed to the high quality of ingredients used. For example, Domino’s sourced its Pepperoni and Jalapeno needs from Australia and Spain respectively. Meanwhile Pizza Hut implementing â€Å"A high/low pricing† strategy as far as its new product are concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitor’s price. Papa John’s utilizes the point-of-sale technology in all outlets in the mean time; Papa John’s also currently follows a low cost differentiation strategy for its production policy. _PROMOTIONS (PROMOTIONS APPLICABLE IN MALAYSIA ONLY)_ In the aspect of sales promotions, there are customer’s claimed that Domino’s actually offering the best deal of the price. This is because Domino’s is having an offer which customers who order up to two regular pizzas only cost RM 30. Pizza Hut is using a marketing strategy in order to capture consumer’s philosophy by selling their personal pizza and every day $10 large pizzas offer. Papa John’s do has its promotions where customers buy any medium or large pizza will get same size of another pizza for free on Tuesday only. From the aspect of media advertising, Pizza Hut has always been named for the good advertising. Pizza Hut has widely promoted by all kinds of advertisement through television, radio, newspaper. In Malaysia, we seldom see Domino’s and Papa John’s advertisement on television but frequently heard from radio or print media. Basically all pizza company does direct marketing like they selling pizza through internet and nu mber. _PLACE_ Since Domino’s is not a dine-in restaurant so Domino’s does not offer dine-in as a method to distribute its products. With the advent of mobile apps, Domino’s has now digitalized their system for the ease of ordering. Online ordering is also a method that Domino’s used to distribute its products to the customers. Domino’s utilizes 30minutes or less delivery or it’s free basis. Pizza Hut uses three different methods of places its products directly to the market. The first method of distribution used by Pizza Hut is by delivery. Customers can call Pizza Hut and place order, and then the order will be delivered to the customer’s home. Secondly, customers can choose to dine-in in restaurant over delivery. Lastly, Pizza Hut does receive orders from the internet from customers who would like to order a delivery. Similarly, Papa John’s is using delivery to distribute their products to their customers. Other than that, they also using d ine-in as a way to give-out their products unlike Domino’s.

How to Write a Petition Letter for University Essays

How to Write a Petition Letter for University Essays How to Write a Petition Letter for University Paper How to Write a Petition Letter for University Paper There are different sorts of petitions that are usually written by people in order to influence decisions, change something or get something. Let us see the different forms of university petition letters. Petition for Exemption Writing petition letter for university is a very common thing. It is because there will come many instances when students have to apply for exemptions but in order to get these exemptions students first have to write a petition to the concerned person or the department. It is also important to note that it is not always necessary that your petition would acquire the approval. However, it will at least help you to make the authorities aware of you and your concerned problem. Prior to writing the petition to the university, it is integral to first find out the name of the department and the person in charge there. Remember that if you don’t mention the name of the person to whom the letter is addressed to, the department may avert their eyes from it. Petition for Admission Petition letters are also used when an applicant wants to take admission in a particular university. The applicants have to submit the petition along with other necessary documentation and express their reasons why they want to go for this particular program. The minimum grade to apply for admission in any academia is at least 3 GPA. However, students can still get the admission in their desired university if they tell the reason in their petition letter that why they should be taken in by the university. Petition for Financial Aid You would also have to write a petition if you need financial aid in order to continue your university study because your financial package is not sufficient. Here you have to write a persuasive petition letter to the financial aid department of that university in an effort to get sufficient aid to complete your program. You can also submit a petition again if the department has canceled the aid due to your poor grades. When writing a petition letter for acquiring financial aid it is important that you must address the justifying circumstances specifically. Briefly explain them the change in your income and expenses which are making it difficult for you to continue the studies. However if it is a petition for defending your financial aid, it is necessary to tell them If there has been an incident in your family or you were very ill during the examination. In such cases, it is also important that you must attach a pertinent document like a certificate from your physician in order to support your statement. Petition for Grades Oftentimes it is observed that mistakes are made by the teachers or professors while assessing the grades of the students. When pupils feel that they have not been given the grades they actually deserved they can file a petition for grades. Although every academia has its own method of filing a petition but the main format of writing one is the same in every college/university.

Reasons to Learn French

Reasons to Learn French There are all kinds of reasons to learn a foreign language in general and French in particular. Lets start with the general. Why Learn a Foreign Language? Communication An obvious reason to learn a new language is to be able to communicate with the people who speak it. This includes both the people you meet when traveling as well as people in your community. Your trip to another country will be greatly enhanced in both ease of communication and friendliness if you speak the language. Speaking anothers language shows respect for that culture, and people in every country prefer it when tourists make an effort to speak the local language, even if all you can say in it is hello and please. Also, learning another language can also help you to communicate with local immigrant populations at home. Cultural Understanding Speaking a new language helps you to get to know other people and their culture, as language and culture go hand in hand. Because language simultaneously defines and is defined by the world around us, learning another language opens ones mind to new ideas and new ways of looking at the world. For example, the fact that many languages have more than one translation of you indicates that these languages (and the cultures that speak them) place a greater emphasis on distinguishing between audiences than does English. French distinguishes between tu (familiar) and vous (formal/plural), while Spanish has five words that indicate one of four categories: familiar/singular (tà º or vos, depending on the country), familiar/plural (vosotros), formal/singular (Ud) and formal/plural (Uds). Meanwhile, Arabic distinguishes between nta (masculine singular), nti (feminine singular), and ntuma (plural). In contrast, English uses you for masculine, feminine, familiar, formal, singular, and plural. The fact that these languages have such different ways of looking at you indicates cultural differences between the people who speak them: French and Spanish focus on familiarity vs. formality, while Arabic emphasizes gender. This is just one example of many of the linguistic and cultural differences between languages. Also, when you speak another language, you can enjoy literature, film, and music in the original language. It is extremely difficult for a translation to be a perfect replica of the original; the best way to understand what the author meant is to read what the author wrote. Business and Careers Speaking more than one language is a skill which will increase your marketability. Schools and employers tend to prefer candidates who speak one or more foreign languages. Even though English is widely spoken in much of the world, the fact is that the global economy depends on communication. When dealing with France, for example, someone who speaks French will have an obvious advantage over someone who doesnt. Language Enhancement Learning another language can help you to understand your own. Many languages have contributed to the development of English, so learning those will teach you where words and even grammatical structures are from, and augment your vocabulary to boot. Also, in learning how another language differs from your own, you will increase your understanding of your language. For many people, language is innate- we know how to say something, but we dont necessarily know why we say it that way. Learning another language can change that.Each subsequent language you study will be, in some respects, a little easier, because youve already learned how to learn another language. Plus, if the languages are related, such as French and Spanish, German and Dutch, or Arabic and Hebrew, some of what youve already learned will apply to the new language as well, making the new language that much easier. Test Scores As years of foreign language study increase, math and verbal SAT scores increase. Children who study a foreign language often have higher standardized test scores in math, reading, and language arts. Foreign language study can help to increase problem-solving skills, memory, and self-discipline. Why Learn French? If you are a native English speaker, one of the best reasons to learn French is to help you understand your language. Although English is a Germanic language, French has had an enormous impact on it. French is the largest donor of foreign words in English. Unless your English vocabulary is much higher than average,  learning French  will greatly increase the number of English words you know. French is spoken as a native language in more than two dozen countries on five continents. Depending on your sources, French is either the 11th or the 13th most common native language in the world, with 72 to 79 million native speakers and another 190 million secondary speakers. French is the second most commonly taught second language in the world (after English), making it a real possibility that speaking French will come in handy practically anywhere you travel. French in Business In 2003, the United States was Frances leading investor, accounting for 25% of the new jobs created in France from foreign investment. There are 2,400 US companies in France generating 240,000 jobs. American companies with offices in France include IBM, Microsoft, Mattel, Dow Chemical, SaraLee, Ford, Coca-Cola, ATT, Motorola, Johnson  Ã‚  Johnson, Ford, and  Hewlett Packard. France is the second leading investor in the United States: more than 3,000 French companies have subsidiaries in the US and generate some 700,000 jobs, including Mack Trucks, Zenith, RCA-Thomson, Bic, and Dannon. French in the United States French is the 3rd most frequently spoken  non-English  language in US homes and the second most commonly taught foreign language in the United States (after Spanish). French in the World French is an official working language in dozens of  international organizations, including the United Nations, the International Olympic Committee, and the International Red Cross. French is the lingua franca of culture, including art, cuisine, dance, and fashion. France has won more Nobel Prizes for literature than any other country in the world and is one of the top producers of international films. French is the second most frequently used language on the internet. French is ranked as the 2nd most influential language in the world. Oh, and one other thing- Spanish is  not  easier than French! Sources Admissions Testing Program of the College Board. France in the U.S.  Franco-American Business Ties Rock Solid,  News from France  vol 04.06, May 19, 2004. Rhodes, N. C., Branaman, L. E. Foreign language instruction in the United States: A national survey of elementary and secondary schools. Center for Applied Linguistics and Delta Systems, 1999. Summer Institute for Linguistics Ethnologue Survey, 1999. United States Census, Ten Languages Most Frequently Spoken at Home Other than English and Spanish: 2000, figure 3. Weber, George. The Worlds 10 Most Influential Languages, Language Today, Vol. 2, Dec 1997.